Brandwave

John Deere vs Kubota:Which is more popular?

In September 2026, John Deere had more branded searches than Kubota among disc harrow brands in New Zealand. John Deere had about 3,420 branded searches, while Kubota had 1,540. John Deere made up 43.7% of all disc harrow brand searches we track, and Kubota accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, Kubota appeared in one of the five answers and John Deere in none.

Among disc harrow brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 2 searches for every 1 for Kubota

John Deere 3.4K searchesKubota 1.5K searches

Who does AI mention more?

Kubota, mentioned in 1 of 5 answers, John Deere in 0

Kubota in 1 of 5John Deere in 0 of 5

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kverneland1st
  2. AMAZONE2nd
  3. Tatu2nd
  4. John Deere–
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

  • Asked ChatGPT

    “Which disc harrow brand should I buy in New Zealand?”

    1. 1Tatu
    2. 2Kubota

  • Asked ChatGPT

    “What are the best disc harrow brands in New Zealand?”

    1. 1Kverneland
    2. 2Tatu

  • Asked ChatGPT

    “What's the best disc harrow brand in New Zealand for a farm?”

    1. 1Kverneland
    2. 2AMAZONE

  • Searched Google, AI Overview

    “best disc harrow”

    1. Searched Google, AI Overview

      “farm harrow”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is John Deere or Kubota more popular in search?

      This chart shows how often people search Google for John Deere and Kubota by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from searches in New Zealand.

      John Deere and Kubota among disc harrow brands in New Zealand, by month

      Share of searches by month for John Deere, Kubota. The figures are in the table below the chart.

      View monthly share of searches table
      MonthJohn DeereMahindraKubotaKvernelandAMAZONETatu
      Oct 202546.6%35.2%16.4%1.5%0.11%0.11%
      Nov 202545.4%33.3%19.7%1.5%0.11%0%
      Dec 202546.8%35.3%16.5%1.2%0.11%0.11%
      Jan 202639.3%42.4%16.9%1.2%0.11%0.11%
      Feb 202640.1%36.9%22%0.83%0.12%0%
      Mar 202637.4%33.3%28.6%0.75%0%0%
      Apr 202641.6%35.1%22.1%0.86%0.12%0.12%
      May 202642%34%23.1%0.62%0.12%0.12%
      Jun 202641.2%31.6%26.1%0.85%0.12%0.12%
      Jul 202642%39.4%17.6%1%0%0%
      Aug 202638.8%42.2%17.9%1%0.12%0%
      Sep 202643.7%35%19.7%1.4%0.13%0%

      How has the John Deere and Kubota comparison changed over the last 12 months?

      3 findings
      • John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand moved from 46.6% to 43.7%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
      • Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand moved from 16.4% to 19.7%, and its estimated monthly branded searches held steady at 1.5K.

      How did search popularity change for New Zealand disc harrow brands in September 2026?

      2 changes

      1. In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.

      2. In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.

      How are branded searches counted?

      11 search terms

      Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      John Deere

      6 branded search terms

      • brandt john deere
      • john deere
      • john deere caps
      • john deere excavators
      • john deere gator
      • johndeere

      Kubota

      5 branded search terms

      • kubota
      • kubota digger
      • kubota rtv
      • kubota skid steer
      • kubota zero turn

      How the Brand Demand Index is measured

      Other head-to-heads among disc harrow brands

      Creator with pink hair and a pink jacket

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