Kubota vs New Holland:Which is more popular by branded search in New Zealand?
In August 2026, Kubota had more branded searches than New Holland among tractor brands in New Zealand. Kubota was estimated to have 3.5K branded searches compared to New Holland’s 600, and held a 21.6% Share of Search versus New Holland’s 3.7%.
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Which is more popular in search, Kubota or New Holland?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Kubota and New Holland comparison changed over the last 12 months?
3 findings
- Kubota was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand moved from 20.6% to 21.6%, and its estimated monthly branded searches moved from 4K to 3.5K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands in New Zealand moved from 1.7% to 3.7%, and its estimated monthly branded searches moved from 330 to 600.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
New Holland’s estimated Share of Search among tractor brands in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
24 branded search terms
- kubota
- kubota b3150
- kubota b7100
- kubota bx2680
- kubota co nz
- kubota digger
- kubota excavator
- kubota f3690
- kubota farm machinery
- kubota lawn mowers
- kubota mowers
- kubota near me
- kubota nz
- kubota online
- kubota ride on mowers
- kubota rtv
- kubota rtv900
- kubota side by side
- kubota skid steer
- kubota tractor
- kubota u17 3
- kubota u27 4
- kubota zero turn
- kubota zero turn mowers
New Holland
2 branded search terms
- new holland farm machinery
- new holland tractor
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