Brandwave

Kubota vs New Holland:Which is more popular?

In September 2026, Kubota had more branded searches than New Holland among potato harvester brands in New Zealand. Kubota had about 1,540 branded searches, while New Holland had 720. Kubota made up 18.1% of all potato harvester brand searches we track, and New Holland accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about potato harvester brands, Kubota appeared in one of the five answers and New Holland in none.

Among potato harvester brands in New Zealand in September 2026

Who do people search for more?

Kubota, about 2 searches for every 1 for New Holland

Kubota 1.5K searchesNew Holland 720 searches

Who does AI mention more?

Kubota, mentioned in 1 of 5 answers, New Holland in 0

Kubota in 1 of 5New Holland in 0 of 5

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Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. New Holland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIMME1st
  2. AVR2nd
  3. Dewulf3rd
  4. Massey Ferguson4th
  5. John Deere5th
  6. Kubota6th
  7. New Holland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers

  • Asked ChatGPT

    “Which potato harvester brand should I buy in New Zealand?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Asked ChatGPT

    “What are the best potato harvester brands in New Zealand?”

    1. 1GRIMME
    2. 2Dewulf
    3. 3AVR

  • Asked ChatGPT

    “What's the best potato harvester brand in New Zealand for a potato farm?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Searched Google, AI Overview

    “best potato harvester”

    1. 1Dewulf

  • Searched Google, AI Overview

    “farm machinery nz”

    1. 1Massey Ferguson
    2. 2John Deere
    3. 3Kubota

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kubota or New Holland more popular in search?

This chart shows how often people search Google for Kubota and New Holland by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.

Kubota and New Holland among potato harvester brands in New Zealand, by month

Share of searches by month for Kubota, New Holland. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandAVRGRIMMEDewulf
Oct 202545.2%28.8%15.9%7.5%2.2%0.21%0.1%
Nov 202541.8%29.6%18.1%7.3%2.6%0.4%0.1%
Dec 202547.9%27.8%16.8%5.5%1.6%0.34%0.11%
Jan 202641.3%31.3%17.7%7%2%0.36%0.24%
Feb 202640.1%28.3%22%7%2%0.36%0.12%
Mar 202636.7%26.1%28%6.2%2.2%0.53%0.21%
Apr 202640.4%29.6%21.4%5.7%2.5%0.24%0.12%
May 202639.6%28.7%21.8%6.9%2.5%0.12%0.35%
Jun 202638.4%26.8%24.3%8.1%1.9%0.34%0.22%
Jul 202641.5%29%17.3%8.6%3.1%0.29%0.15%
Aug 202642.5%25.9%19.5%9.1%2.6%0.25%0.13%
Sep 202640.2%29.4%18.1%8.5%3.1%0.59%0.12%

How has the Kubota and New Holland comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand potato harvester brands in September 2026?

2 changes

  1. In September 2026, Kubota lost share of searches among potato harvester brands in New Zealand, from 19.5% to 18.1%.

  2. In September 2026, New Holland lost share of searches among potato harvester brands in New Zealand, from 9.1% to 8.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kubota

5 branded search terms

  • kubota
  • kubota digger
  • kubota rtv
  • kubota skid steer
  • kubota zero turn

New Holland

1 branded search term

  • new holland

How the Brand Demand Index is measured

Other head-to-heads among potato harvester brands

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