Fendt vs New Holland:Which is more popular?
In September 2026, New Holland had more branded searches than Fendt among farm tractors brands in New Zealand. New Holland had about 720 branded searches, while Fendt had 320. New Holland made up 12% of all farm tractors brand searches we track, and Fendt accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about farm tractors brands, New Holland appeared in all five answers and Fendt in four. New Holland was mentioned before Fendt in every answer.
Who do people search for more?
New Holland, about 2 searches for every 1 for Fendt
Who does AI mention more?
New Holland, mentioned in every answer we collected
Who does AI recommend more?
New Holland, named ahead of Fendt in every answer
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Top farm tractors brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Holland appeared in all five answers. Fendt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Holland was listed before Fendt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st- New Holland2nd
Kubota3rd
Fendt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about farm tractors brands
5 answers
Asked ChatGPT
“Which farm tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm tractor brands in New Zealand?”
Asked ChatGPT
“What's the best farm tractor brand in New Zealand for a medium farm?”
Searched Google, AI Overview
“tractor brands nz”
Searched Google, AI Overview
“best farm tractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fendt or New Holland more popular in search?
This chart shows how often people search Google for Fendt and New Holland by name. Each line represents a brand's share of searches for all four farm tractors brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Holland, Fendt. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt |
|---|---|---|---|---|
| Oct 2025 | 62.1% | 21.9% | 10.4% | 5.6% |
| Nov 2025 | 58% | 25.2% | 10.1% | 6.7% |
| Dec 2025 | 65.5% | 23% | 7.5% | 4% |
| Jan 2026 | 59.7% | 25.6% | 10.2% | 4.5% |
| Feb 2026 | 54.4% | 29.8% | 9.5% | 6.3% |
| Mar 2026 | 48.9% | 37.4% | 8.3% | 5.5% |
| Apr 2026 | 56.6% | 30.1% | 8% | 5.3% |
| May 2026 | 55.5% | 30.5% | 9.7% | 4.3% |
| Jun 2026 | 50.4% | 31.9% | 10.6% | 7.1% |
| Jul 2026 | 57.6% | 24% | 11.9% | 6.5% |
| Aug 2026 | 57.1% | 26.3% | 12.2% | 4.4% |
| Sep 2026 | 57% | 25.7% | 12% | 5.3% |
How has the Fendt and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fendt’s share of searches among farm tractors brands in New Zealand moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm tractors brands in New Zealand moved from 10.4% to 12%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand farm tractors brands in September 2026?
1 change
In September 2026, Fendt gained share of searches among farm tractors brands in New Zealand, from 4.4% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fendt’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fendt
1 branded search term
- fendt
New Holland
1 branded search term
- new holland
Other head-to-heads among farm tractors brands
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