Brandwave

John Deere vs Kubota:Which is more popular?

In September 2026, John Deere had more branded searches than Kubota among farm tractors brands in New Zealand. John Deere had about 3,420 branded searches, while Kubota had 1,540. John Deere made up 57% of all farm tractors brand searches we track, and Kubota accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about farm tractors brands, John Deere appeared in all five answers and Kubota in four. John Deere was mentioned before Kubota in every answer.

Among farm tractors brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 2 searches for every 1 for Kubota

John Deere 3.4K searchesKubota 1.5K searches

Who does AI mention more?

John Deere, mentioned in every answer we collected

John Deere in 5 of 5Kubota in 4 of 5

Who does AI recommend more?

John Deere, named ahead of Kubota in every answer

John Deere first in 5Kubota never first

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Top farm tractors brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere appeared in all five answers. Kubota was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. John Deere was listed before Kubota in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. New Holland2nd
  3. Kubota3rd
  4. Fendt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about farm tractors brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is John Deere or Kubota more popular in search?

This chart shows how often people search Google for John Deere and Kubota by name. Each line represents a brand's share of searches for all four farm tractors brands we track, month by month, from searches in New Zealand.

John Deere and Kubota among farm tractors brands in New Zealand, by month

Share of searches by month for John Deere, Kubota. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaNew HollandFendt
Oct 202562.1%21.9%10.4%5.6%
Nov 202558%25.2%10.1%6.7%
Dec 202565.5%23%7.5%4%
Jan 202659.7%25.6%10.2%4.5%
Feb 202654.4%29.8%9.5%6.3%
Mar 202648.9%37.4%8.3%5.5%
Apr 202656.6%30.1%8%5.3%
May 202655.5%30.5%9.7%4.3%
Jun 202650.4%31.9%10.6%7.1%
Jul 202657.6%24%11.9%6.5%
Aug 202657.1%26.3%12.2%4.4%
Sep 202657%25.7%12%5.3%

How has the John Deere and Kubota comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, John Deere’s share of searches among farm tractors brands in New Zealand moved from 62.1% to 57%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
  • Across the 12 months ending September 2026, Kubota’s share of searches among farm tractors brands in New Zealand moved from 21.9% to 25.7%, and its estimated monthly branded searches held steady at 1.5K.

How did search popularity change for New Zealand farm tractors brands in September 2026?

2 changes

  1. In September 2026, Kubota lost share of searches among farm tractors brands in New Zealand, from 26.3% to 25.7%.

  2. Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John Deere

6 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • johndeere

Kubota

5 branded search terms

  • kubota
  • kubota digger
  • kubota rtv
  • kubota skid steer
  • kubota zero turn

How the Brand Demand Index is measured

Other head-to-heads among farm tractors brands

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