Kubota vs New Holland:Which is more popular?
In September 2026, Kubota had more branded searches than New Holland among farm tractors brands in New Zealand. Kubota had about 1,540 branded searches, while New Holland had 720. Kubota made up 25.7% of all farm tractors brand searches we track, and New Holland accounted for 12%. When we asked ChatGPT and Google AI Overviews about farm tractors brands, New Holland appeared in all five answers and Kubota in four. New Holland was mentioned before Kubota in four out of five answers.
Who do people search for more?
Kubota, about 2 searches for every 1 for New Holland
Who does AI mention more?
New Holland, mentioned in every answer we collected
Who does AI recommend more?
New Holland, named ahead of Kubota in 4 of 5 answers
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Top farm tractors brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Holland appeared in all five answers. Kubota was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Holland was listed before Kubota in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st- New Holland2nd
- Kubota3rd
Fendt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about farm tractors brands
5 answers
Asked ChatGPT
“Which farm tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm tractor brands in New Zealand?”
Asked ChatGPT
“What's the best farm tractor brand in New Zealand for a medium farm?”
Searched Google, AI Overview
“tractor brands nz”
Searched Google, AI Overview
“best farm tractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kubota or New Holland more popular in search?
This chart shows how often people search Google for Kubota and New Holland by name. Each line represents a brand's share of searches for all four farm tractors brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kubota, New Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt |
|---|---|---|---|---|
| Oct 2025 | 62.1% | 21.9% | 10.4% | 5.6% |
| Nov 2025 | 58% | 25.2% | 10.1% | 6.7% |
| Dec 2025 | 65.5% | 23% | 7.5% | 4% |
| Jan 2026 | 59.7% | 25.6% | 10.2% | 4.5% |
| Feb 2026 | 54.4% | 29.8% | 9.5% | 6.3% |
| Mar 2026 | 48.9% | 37.4% | 8.3% | 5.5% |
| Apr 2026 | 56.6% | 30.1% | 8% | 5.3% |
| May 2026 | 55.5% | 30.5% | 9.7% | 4.3% |
| Jun 2026 | 50.4% | 31.9% | 10.6% | 7.1% |
| Jul 2026 | 57.6% | 24% | 11.9% | 6.5% |
| Aug 2026 | 57.1% | 26.3% | 12.2% | 4.4% |
| Sep 2026 | 57% | 25.7% | 12% | 5.3% |
How has the Kubota and New Holland comparison changed over the last 12 months?
3 findings
- Kubota was ahead of New Holland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among farm tractors brands in New Zealand moved from 21.9% to 25.7%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm tractors brands in New Zealand moved from 10.4% to 12%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand farm tractors brands in September 2026?
1 change
In September 2026, Kubota lost share of searches among farm tractors brands in New Zealand, from 26.3% to 25.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
5 branded search terms
- kubota
- kubota digger
- kubota rtv
- kubota skid steer
- kubota zero turn
New Holland
1 branded search term
- new holland
Other head-to-heads among farm tractors brands
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