Buckaroo vs ToughBuilt:Which is more popular?

Name: Buckaroo vs ToughBuilt: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ToughBuilt had more branded searches than Buckaroo among tool belt brands in New Zealand. ToughBuilt had about 720 branded searches, while Buckaroo had 390. ToughBuilt made up 3.8% of all tool belt brand searches we track, and Buckaroo accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about tool belt brands, ToughBuilt appeared in three of the five answers and Buckaroo in two. ToughBuilt was mentioned before Buckaroo in two out of three answers that named either.

Among tool belt brands in New Zealand in September 2026

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ToughBuilt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Buckaroo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ToughBuilt was listed before Buckaroo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Occidental Leather	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
DeWalt	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
ToughBuilt	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Makita	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Badger Tool Belts	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Buckaroo	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Diamondback Toolbelts	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Milwaukee	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tool belt brands

5 answers

Asked ChatGPT
“Which tool belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool belt brands in New Zealand?”
Asked ChatGPT
“What's the best tool belt brand in New Zealand for carrying tools on site?”
Searched Google, AI Overview
“best tool belt”
1. 1DeWalt
2. 2Occidental Leather
Searched Google, AI Overview
“heavy duty tool belt”
1. 1DeWalt
2. 2Makita
3. 3Milwaukee

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buckaroo or ToughBuilt more popular in search?

This chart shows how often people search Google for Buckaroo and ToughBuilt by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.

Buckaroo and ToughBuilt among tool belt brands in New Zealand, by month

Month	Makita	DeWalt	Milwaukee	ToughBuilt	Badger Tool Belts	Buckaroo	Occidental Leather	Diamondback Toolbelts
Oct 2025	48.3%	26.6%	14%	4.6%	2.5%	3.7%	0.25%	0.06%
Nov 2025	41.1%	32.4%	13.3%	2.6%	1.7%	8.7%	0.16%	0.05%
Dec 2025	49.5%	28.1%	13.9%	3.8%	1.7%	2.5%	0.33%	0.07%
Jan 2026	50.7%	28.4%	12%	4%	1.8%	2.6%	0.34%	0.07%
Feb 2026	48.6%	28.1%	14%	3.8%	2.5%	2.5%	0.45%	0.06%
Mar 2026	47.8%	28.6%	14.4%	3.8%	2.5%	2.5%	0.32%	0.06%
Apr 2026	49.2%	27.5%	13.9%	3.9%	2.6%	2.6%	0.33%	0.07%
May 2026	45.6%	25.9%	16.2%	4.3%	3.5%	2.3%	0.42%	1.6%
Jun 2026	42.4%	29.4%	15.5%	4.9%	3.3%	2.7%	0.39%	1.4%
Jul 2026	46.2%	26.7%	16%	4.4%	3%	3%	0.43%	0.25%
Aug 2026	41.3%	27.1%	20.4%	4.8%	3.2%	2.6%	0.38%	0.16%
Sep 2026	48.6%	26.6%	15.8%	3.8%	2.6%	2.1%	0.37%	0.16%

How has the Buckaroo and ToughBuilt comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Buckaroo took it in November 2025, ToughBuilt took it in December 2025.
Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand moved from 3.7% to 2.1%, and its estimated monthly branded searches moved from 590 to 390.
Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand tool belt brands in September 2026?

2 changes

In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.
In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buckaroo’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.