Brandwave

Knipex vs Rothenberger:Which is more popular?

In September 2026, Knipex had more branded searches than Rothenberger among PVC cutter brands in New Zealand. Knipex had about 2,380 branded searches, while Rothenberger had 70. Knipex made up 22.5% of all PVC cutter brand searches we track, and Rothenberger accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about PVC cutter brands, Rothenberger appeared in three of the four answers and Knipex in two. Rothenberger was mentioned before Knipex in two out of three answers.

Among PVC cutter brands in New Zealand in September 2026

Who do people search for more?

Knipex, about 34 searches for every 1 for Rothenberger

Knipex 2.4K searchesRothenberger 70 searches

Who does AI mention more?

Rothenberger, mentioned in 3 of 4 answers, Knipex in 2

Rothenberger in 3 of 4Knipex in 2 of 4

Who does AI recommend more?

Rothenberger, named ahead of Knipex in 2 of 3 answers

Rothenberger first in 2Knipex first in 1

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Top PVC cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rothenberger was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rothenberger was listed before Knipex in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Knipex3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RIDGID3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rothenberger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PVC cutter brands

4 answers
  • Asked ChatGPT

    “Which PVC cutter brand should I buy in New Zealand?”

    1. 1RIDGID
    2. 2Rothenberger
    3. 3Knipex
    4. 4Milwaukee
  • Asked ChatGPT

    “What are the best PVC cutter brands in New Zealand?”

    1. 1RIDGID
    2. 2Knipex
    3. 3Rothenberger
    4. 4Milwaukee
  • Asked ChatGPT

    “What's the best PVC cutter brand in New Zealand for pipe cutting?”

    1. 1Rothenberger
    2. 2RIDGID
  • Searched Google, AI Overview

    “pvc pipe cutter”

    1. 1Milwaukee
  • Searched Google, AI Overview

    “best pvc cutter”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Knipex or Rothenberger more popular in search?

This chart shows how often people search Google for Knipex and Rothenberger by name. Each line represents a brand's share of searches for all five PVC cutter brands we track, month by month, from searches in New Zealand.

Knipex and Rothenberger among PVC cutter brands in New Zealand, by month

Share of searches by month for Knipex, Rothenberger. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexRIDGIDRothenberger
Oct 202550.4%26.5%20.1%1.7%1.3%
Nov 202558.4%23.9%15.7%1.4%0.68%
Dec 202552.4%25.8%20.1%1.1%0.49%
Jan 202654.8%23.1%20%1.4%0.65%
Feb 202652.1%25.9%19.5%1.3%1.1%
Mar 202649.1%24.8%23.9%1.5%0.77%
Apr 202649.7%25%23%1.7%0.59%
May 202644.4%27.7%25.8%1.4%0.72%
Jun 202647.3%24.9%26%1.3%0.63%
Jul 202643.8%26.3%27.1%2.1%0.71%
Aug 202642.3%31.8%24.2%1.2%0.59%
Sep 202647.1%27.8%22.5%2%0.66%

How has the Knipex and Rothenberger comparison changed over the last 12 months?

3 findings
  • Knipex was ahead of Rothenberger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Knipex’s share of searches among PVC cutter brands in New Zealand moved from 20.1% to 22.5%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Rothenberger’s share of searches among PVC cutter brands in New Zealand moved from 1.3% to 0.66%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for New Zealand PVC cutter brands in September 2026?

2 changes
  1. In September 2026, Knipex lost share of searches among PVC cutter brands in New Zealand, from 24.2% to 22.5%.

  2. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Knipex’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knipex

11 branded search terms

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex pliers
  • knipex side cutters
  • knipex tool

Rothenberger

1 branded search term

  • rothenberger

How the Brand Demand Index is measured

Other head-to-heads among PVC cutter brands

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