Knipex vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Knipex among aviation snips brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 27.3% of all aviation snips brand searches we track, and Knipex accounted for 22.1%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, Milwaukee appeared in two of the three answers and Knipex in none.
Who do people search for more?
Milwaukee, about 24% more searches than Knipex
Who does AI mention more?
Milwaukee, mentioned in 2 of 3 answers, Knipex in 0
Who does AI recommend more?
Milwaukee, the only one of the two named
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Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Milwaukee was mentioned in two out of three: in two of the three ChatGPT answers. Knipex did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about aviation snips brands
3 answers
Asked ChatGPT
“Which aviation snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best aviation snips brands in New Zealand?”
Asked ChatGPT
“What's the best aviation snips brand in New Zealand for sheet metal cutting?”
Searched Google, AI Overview
“best aviation snips”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tin snips nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Knipex or Milwaukee more popular in search?
This chart shows how often people search Google for Knipex and Milwaukee by name. Each line represents a brand's share of searches for all six aviation snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex | Midwest Snips | Irwin | Wiss |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.2% | 19.9% | 1.3% | 1.8% | 0.95% |
| Nov 2025 | 57.5% | 23.5% | 15.4% | 1.3% | 1.5% | 0.77% |
| Dec 2025 | 51% | 25.1% | 19.6% | 1.3% | 1.8% | 1.2% |
| Jan 2026 | 53.7% | 22.7% | 19.6% | 1.2% | 2.1% | 0.77% |
| Feb 2026 | 51.1% | 25.4% | 19.2% | 1.7% | 1.9% | 0.71% |
| Mar 2026 | 47.9% | 24.2% | 23.3% | 1.8% | 1.9% | 0.86% |
| Apr 2026 | 48.6% | 24.5% | 22.5% | 1.3% | 2.2% | 0.93% |
| May 2026 | 43% | 26.9% | 25% | 1.7% | 1.9% | 1.5% |
| Jun 2026 | 45.3% | 23.9% | 24.9% | 1.8% | 1.8% | 2.3% |
| Jul 2026 | 42.4% | 25.4% | 26.2% | 2.6% | 2.1% | 1.3% |
| Aug 2026 | 40.8% | 30.7% | 23.3% | 2.1% | 2.3% | 0.82% |
| Sep 2026 | 46.2% | 27.3% | 22.1% | 1.9% | 1.6% | 0.83% |
How has the Knipex and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Knipex took it in June 2026, Milwaukee took it in August 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand moved from 19.9% to 22.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand moved from 26.2% to 27.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand aviation snips brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.
In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knipex
11 branded search terms
- cobra knipex pliers
- knipex
- knipex cable stripper
- knipex circlip pliers
- knipex cobra
- knipex cobra xs
- knipex cutters
- knipex ergostrip
- knipex pliers
- knipex side cutters
- knipex tool
Milwaukee
5 branded search terms
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
Other head-to-heads among aviation snips brands
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