DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among aviation snips brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 46.2% of all aviation snips brand searches we track, and Milwaukee accounted for 27.3%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, Milwaukee appeared in two of the three answers and DeWalt in none.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
Milwaukee, mentioned in 2 of 3 answers, DeWalt in 0
Who does AI recommend more?
Milwaukee, the only one of the two named
Follow DeWalt vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Milwaukee was mentioned in two out of three: in two of the three ChatGPT answers. DeWalt did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about aviation snips brands
3 answers
Asked ChatGPT
“Which aviation snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best aviation snips brands in New Zealand?”
Asked ChatGPT
“What's the best aviation snips brand in New Zealand for sheet metal cutting?”
Searched Google, AI Overview
“best aviation snips”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tin snips nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six aviation snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex | Midwest Snips | Irwin | Wiss |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.2% | 19.9% | 1.3% | 1.8% | 0.95% |
| Nov 2025 | 57.5% | 23.5% | 15.4% | 1.3% | 1.5% | 0.77% |
| Dec 2025 | 51% | 25.1% | 19.6% | 1.3% | 1.8% | 1.2% |
| Jan 2026 | 53.7% | 22.7% | 19.6% | 1.2% | 2.1% | 0.77% |
| Feb 2026 | 51.1% | 25.4% | 19.2% | 1.7% | 1.9% | 0.71% |
| Mar 2026 | 47.9% | 24.2% | 23.3% | 1.8% | 1.9% | 0.86% |
| Apr 2026 | 48.6% | 24.5% | 22.5% | 1.3% | 2.2% | 0.93% |
| May 2026 | 43% | 26.9% | 25% | 1.7% | 1.9% | 1.5% |
| Jun 2026 | 45.3% | 23.9% | 24.9% | 1.8% | 1.8% | 2.3% |
| Jul 2026 | 42.4% | 25.4% | 26.2% | 2.6% | 2.1% | 1.3% |
| Aug 2026 | 40.8% | 30.7% | 23.3% | 2.1% | 2.3% | 0.82% |
| Sep 2026 | 46.2% | 27.3% | 22.1% | 1.9% | 1.6% | 0.83% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands in New Zealand moved from 49.9% to 46.2%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand moved from 26.2% to 27.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand aviation snips brands in September 2026?
2 changes
In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%.
In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aviation snips brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.