Irwin vs Knipex:Which is more popular?
In September 2026, Knipex had more branded searches than Irwin among aviation snips brands in New Zealand. Knipex had about 2,380 branded searches, while Irwin had 170. Knipex made up 22.1% of all aviation snips brand searches we track, and Irwin accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, Irwin appeared in all three answers and Knipex in none.
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Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Irwin appeared in all three answers. Knipex did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about aviation snips brands
3 answers
Asked ChatGPT
“Which aviation snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best aviation snips brands in New Zealand?”
Asked ChatGPT
“What's the best aviation snips brand in New Zealand for sheet metal cutting?”
Searched Google, AI Overview
“best aviation snips”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tin snips nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Irwin or Knipex more popular in search?
This chart shows how often people search Google for Irwin and Knipex by name. Each line represents a brand's share of searches for all six aviation snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for Knipex, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex | Midwest Snips | Irwin | Wiss |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.2% | 19.9% | 1.3% | 1.8% | 0.95% |
| Nov 2025 | 57.5% | 23.5% | 15.4% | 1.3% | 1.5% | 0.77% |
| Dec 2025 | 51% | 25.1% | 19.6% | 1.3% | 1.8% | 1.2% |
| Jan 2026 | 53.7% | 22.7% | 19.6% | 1.2% | 2.1% | 0.77% |
| Feb 2026 | 51.1% | 25.4% | 19.2% | 1.7% | 1.9% | 0.71% |
| Mar 2026 | 47.9% | 24.2% | 23.3% | 1.8% | 1.9% | 0.86% |
| Apr 2026 | 48.6% | 24.5% | 22.5% | 1.3% | 2.2% | 0.93% |
| May 2026 | 43% | 26.9% | 25% | 1.7% | 1.9% | 1.5% |
| Jun 2026 | 45.3% | 23.9% | 24.9% | 1.8% | 1.8% | 2.3% |
| Jul 2026 | 42.4% | 25.4% | 26.2% | 2.6% | 2.1% | 1.3% |
| Aug 2026 | 40.8% | 30.7% | 23.3% | 2.1% | 2.3% | 0.82% |
| Sep 2026 | 46.2% | 27.3% | 22.1% | 1.9% | 1.6% | 0.83% |
How has the Irwin and Knipex comparison changed over the last 12 months?
3 findings
- Knipex was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among aviation snips brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand moved from 19.9% to 22.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
How did search popularity change for New Zealand aviation snips brands in September 2026?
2 changes
In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%.
In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Irwin’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aviation snips brands
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