Brandwave

How popular isWiss?

In September 2026, people searched for Wiss by name about 90 times in New Zealand, a 12.5% increase from the previous year. These searches made up 0.83% of all New Zealand aviation snips brand searches, placing Wiss sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about aviation snips brands, Wiss appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Wiss is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 46.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 27.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. KnipexShare of searches 22.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Midwest SnipsShare of searches 1.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. WissShare of searches 0.83%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+1 more

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Top aviation snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wiss appeared in all three answers. Wiss is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Milwaukee3rd
  4. Irwin4th
  5. DeWalt–
  6. Knipex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips3 of 3Named in 3 of 3 ChatGPT answers
  • Irwin3 of 3Named in 3 of 3 ChatGPT answers
  • Wiss3 of 3Named in 3 of 3 ChatGPT answers
  • Milwaukee2 of 3Named in 2 of 3 ChatGPT answers
  • DeWalt0 of 3Named in 0 of 3 ChatGPT answers
  • Knipex0 of 3Named in 0 of 3 ChatGPT answers

See every answer about aviation snips brands

3 answers

  • Asked ChatGPT

    “Which aviation snips brand should I buy in New Zealand?”

    1. 1Milwaukee
    2. 2Wiss
    3. 3Irwin
    4. 4Midwest Snips

  • Asked ChatGPT

    “What are the best aviation snips brands in New Zealand?”

    1. 1Midwest Snips
    2. 2Wiss
    3. 3Milwaukee
    4. 4Irwin

  • Asked ChatGPT

    “What's the best aviation snips brand in New Zealand for sheet metal cutting?”

    1. 1Midwest Snips
    2. 2Wiss
    3. 3Irwin

  • Searched Google, AI Overview

    “best aviation snips”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tin snips nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which aviation snips brands compete with Wiss?

Wiss against aviation snips brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Knipex, Wiss. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexMidwest SnipsIrwinWiss
Oct 202549.9%26.2%19.9%1.3%1.8%0.95%
Nov 202557.5%23.5%15.4%1.3%1.5%0.77%
Dec 202551%25.1%19.6%1.3%1.8%1.2%
Jan 202653.7%22.7%19.6%1.2%2.1%0.77%
Feb 202651.1%25.4%19.2%1.7%1.9%0.71%
Mar 202647.9%24.2%23.3%1.8%1.9%0.86%
Apr 202648.6%24.5%22.5%1.3%2.2%0.93%
May 202643%26.9%25%1.7%1.9%1.5%
Jun 202645.3%23.9%24.9%1.8%1.8%2.3%
Jul 202642.4%25.4%26.2%2.6%2.1%1.3%
Aug 202640.8%30.7%23.3%2.1%2.3%0.82%
Sep 202646.2%27.3%22.1%1.9%1.6%0.83%

  1. 1.DeWalt

    46.2%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.4 points.

  2. 2.Milwaukee

    27.3%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -3.3 points.

  3. 3.Knipex

    22.1%

    Held 3rd. 2.4K estimated branded searches, -16.5% vs prior month. Share -1.2 points.

  4. 4.Midwest Snips

    1.9%

    Moved from 5th to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.

  5. 5.Irwin

    1.6%

    Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -0.7 points.

  6. 6.Wiss

    0.83%

    Held 6th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between Wiss and its closest rivals

Every comparison with Wiss

5 comparisons

How has branded search demand for Wiss changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wiss in New Zealand rose from 80 to 90.
  • Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.71% in February 2026.

How did search popularity change for New Zealand aviation snips brands in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%.

  2. In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.

  3. In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%.

  4. In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.

  5. In September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand.

  6. Estimated monthly branded searches for Wiss in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

How are Wiss’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wiss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wiss scissors
  • wiss snips

How the Brand Demand Index is measured

Who owns Wiss?

Wiss is owned by Apex Tool Group. Brandwave does not track any other brands owned by Apex Tool Group.

Do you work for Wiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

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