Kincrome vs Stanley:Which is more popular by branded search in New Zealand?
In August 2026, Stanley had more branded searches than Kincrome among hand tool brands in New Zealand. Stanley was estimated to have 2.8K branded searches compared to Kincrome’s 2K, and held a 32.6% Share of Search versus Kincrome’s 23.1%.
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Which is more popular in search, Kincrome or Stanley?
Compare the hand tool brands New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, Kincrome. The figures are in the table below the chart.
View monthly share of search table
| Month | Knipex | Stanley | Kincrome | Irwin | Stahlwille |
|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 37.2% | 27.3% | 3.5% | 3.3% |
| Nov 2025 | 28.7% | 38.4% | 26.8% | 3.7% | 2.4% |
| Dec 2025 | 27.6% | 40.4% | 26% | 3.4% | 2.6% |
| Jan 2026 | 29.2% | 37.8% | 25.8% | 4% | 3.1% |
| Feb 2026 | 31.6% | 38.6% | 22.2% | 4.1% | 3.5% |
| Mar 2026 | 37.1% | 34.4% | 21.8% | 3.8% | 2.9% |
| Apr 2026 | 33.9% | 36.8% | 22.6% | 3.6% | 3.1% |
| May 2026 | 38% | 33.1% | 22.5% | 3.2% | 3.2% |
| Jun 2026 | 38.7% | 33.8% | 21.5% | 3.3% | 2.8% |
| Jul 2026 | 37% | 32.9% | 23.8% | 3.5% | 2.9% |
| Aug 2026 | 37.3% | 32.6% | 23.1% | 4.3% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Kincrome and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Kincrome in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand moved from 27.3% to 23.1%, and its estimated monthly branded searches moved from 1.9K to 2K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand moved from 37.2% to 32.6%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
How did search popularity change for New Zealand hand tool brands in August 2026?
1 change
In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kincrome’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kincrome
15 branded search terms
- kincrome
- kincrome advent calendar
- kincrome hand tools
- kincrome near me
- kincrome nz
- kincrome online
- kincrome power tools
- kincrome socket set
- kincrome spanner
- kincrome tool box
- kincrome tool cabinet
- kincrome tool case
- kincrome tool kit
- kincrome tool set
- kincrome tools
Stanley
22 branded search terms
- best stanley knife
- stanley battery
- stanley battery tools
- stanley drill
- stanley drill set
- stanley fatmax battery
- stanley fatmax battery charger
- stanley fatmax drill
- stanley fatmax power tools
- stanley fatmax tools
- stanley fatmax v20 battery
- stanley home tool kit
- stanley impact drill
- stanley knife
- stanley knife blades
- stanley power tools
- stanley socket set
- stanley spanner
- stanley tape measure
- stanley tool box with tools
- stanley tool kit
- stanley tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.