Kincrome vs Milwaukee:Which is more popular?
In September 2026, Kincrome had more branded searches than Milwaukee among ratchet spanners brands in New Zealand. Kincrome had about 1,400 branded searches, while Milwaukee had 50. Kincrome made up 45% of all ratchet spanners brand searches we track, and Milwaukee accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, Kincrome appeared in all four answers and Milwaukee in one. Kincrome was mentioned before Milwaukee in every answer.
Who do people search for more?
Kincrome, about 28 searches for every 1 for Milwaukee
Who does AI mention more?
Kincrome, mentioned in every answer we collected
Who does AI recommend more?
Kincrome, named ahead of Milwaukee in every answer
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Top ratchet spanners brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kincrome appeared in all four answers. Milwaukee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kincrome was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kincrome1st
GearWrench2nd- ToolPRO3rd
Bahco4th
Milwaukee5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ratchet spanners brands
4 answers
Asked ChatGPT
“Which ratchet spanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ratchet spanner brands in New Zealand?”
Asked ChatGPT
“What's the best ratchet spanner brand in New Zealand for home repairs?”
Searched Google, AI Overview
“mechanic tool set”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“spanner set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kincrome or Milwaukee more popular in search?
This chart shows how often people search Google for Kincrome and Milwaukee by name. Each line represents a brand's share of searches for all five ratchet spanners brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kincrome, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kincrome | ToolPRO | Bahco | GearWrench | Milwaukee |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 30% | 8.9% | 13.3% | 1% |
| Nov 2025 | 46.2% | 31.5% | 11.5% | 9.3% | 1.4% |
| Dec 2025 | 43.3% | 32.6% | 12.7% | 10.4% | 0.98% |
| Jan 2026 | 41.9% | 33.2% | 12.1% | 12.1% | 0.75% |
| Feb 2026 | 40.3% | 30.9% | 13.7% | 13.7% | 1.3% |
| Mar 2026 | 40.3% | 34.1% | 12.4% | 12.4% | 0.78% |
| Apr 2026 | 41.7% | 34.6% | 12.6% | 10.2% | 0.79% |
| May 2026 | 41.2% | 32.5% | 12.7% | 12.7% | 0.97% |
| Jun 2026 | 42.4% | 31.8% | 12.4% | 12.4% | 0.96% |
| Jul 2026 | 45.7% | 29.3% | 13% | 10.7% | 1.3% |
| Aug 2026 | 42.6% | 31.3% | 12.2% | 12.2% | 1.6% |
| Sep 2026 | 45% | 28.3% | 12.5% | 12.5% | 1.6% |
How has the Kincrome and Milwaukee comparison changed over the last 12 months?
3 findings
- Kincrome was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand moved from 46.8% to 45%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among ratchet spanners brands in New Zealand moved from 1% to 1.6%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand ratchet spanners brands in September 2026?
2 changes
In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.
Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Kincrome’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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