Brandwave

Arrow vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Arrow among staple gun brands in New Zealand. Ryobi had about 7,480 branded searches, while Arrow had 20. Ryobi made up 30.1% of all staple gun brand searches we track, and Arrow accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about staple gun brands, Arrow appeared in three of the four answers and Ryobi in two. Arrow was mentioned before Ryobi in every answer.

Among staple gun brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 374 searches for every 1 for Arrow

Ryobi 7.5K searchesArrow 20 searches

Who does AI mention more?

Arrow, mentioned in 3 of 4 answers, Ryobi in 2

Arrow in 3 of 4Ryobi in 2 of 4

Who does AI recommend more?

Arrow, named ahead of Ryobi in every answer

Arrow first in 3Ryobi never first

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Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Arrow was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ryobi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Arrow was listed before Ryobi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. Rapid2nd
  3. Ryobi3rd
  4. Makita4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Arrow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about staple gun brands

4 answers
  • Asked ChatGPT

    “Which staple gun brand should I buy in New Zealand?”

    1. 1Arrow
    2. 2Rapid
  • Asked ChatGPT

    “What are the best staple gun brands in New Zealand?”

    1. 1Arrow
    2. 2Rapid
    3. 3Ryobi
    4. 4Makita
  • Asked ChatGPT

    “What's the best staple gun brand in New Zealand for home repairs?”

    1. 1Rapid
    2. 2Arrow
    3. 3Ryobi
  • Searched Google, AI Overview

    “electric staple gun nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty staple gun”

    1. 1Rapid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Arrow or Ryobi more popular in search?

This chart shows how often people search Google for Arrow and Ryobi by name. Each line represents a brand's share of searches for all six staple gun brands we track, month by month, from searches in New Zealand.

Arrow and Ryobi among staple gun brands in New Zealand, by month

Share of searches by month for Ryobi, Arrow. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukeeRapidArrow
Oct 202537.2%29.9%20.5%10.8%1.6%0.1%
Nov 202529.5%36.5%23.3%9.5%0.97%0.08%
Dec 202532.1%39.7%18.3%9%0.76%0.13%
Jan 202635.6%34.8%19.9%8.4%1.1%0.1%
Feb 202636.8%29.5%21.3%10.6%1.4%0.49%
Mar 202634.1%32.8%20.4%10.3%1%1.2%
Apr 202637.4%29.9%20.9%10.5%1.1%0.1%
May 202638.2%25.1%21.7%13.6%1.4%0.15%
Jun 202635.8%24.9%24.9%13.1%1.2%0.14%
Jul 202637.9%25.3%21.9%13.1%1.6%0.15%
Aug 202633.1%27.3%21.7%16.3%1.5%0.09%
Sep 202636.6%30.1%20.1%11.9%1.3%0.08%

How has the Arrow and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Arrow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arrow’s share of searches among staple gun brands in New Zealand moved from 0.1% to 0.08%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among staple gun brands in New Zealand moved from 29.9% to 30.1%, and its estimated monthly branded searches moved from 6.1K to 7.5K.

How did search popularity change for New Zealand staple gun brands in September 2026?

1 change
  1. In September 2026, Ryobi gained share of searches among staple gun brands in New Zealand, from 27.3% to 30.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arrow’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrow

2 branded search terms

  • arrow staple gun
  • arrow stapler

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among staple gun brands

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