Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among staple gun brands in New Zealand. Makita had about 9,100 branded searches, while Ryobi had 7,480. Makita made up 36.6% of all staple gun brand searches we track, and Ryobi accounted for 30.1%. When we asked ChatGPT and Google AI Overviews about staple gun brands, Ryobi appeared in two of the four answers and Makita in one. Ryobi was mentioned before Makita in every answer that named either.

Among staple gun brands in New Zealand in September 2026

Who do people search for more?

Makita, about 22% more searches than Ryobi

Makita 9.1K searchesRyobi 7.5K searches

Who does AI mention more?

Ryobi, mentioned in 2 of 4 answers, Makita in 1

Ryobi in 2 of 4Makita in 1 of 4

Who does AI recommend more?

Ryobi, named ahead of Makita in 2 of 2 answers

Ryobi first in 2Makita never first

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Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ryobi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Makita was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ryobi was listed before Makita in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. Rapid2nd
  3. Ryobi3rd
  4. Makita4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Arrow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about staple gun brands

4 answers
  • Asked ChatGPT

    “Which staple gun brand should I buy in New Zealand?”

    1. 1Arrow
    2. 2Rapid
  • Asked ChatGPT

    “What are the best staple gun brands in New Zealand?”

    1. 1Arrow
    2. 2Rapid
    3. 3Ryobi
    4. 4Makita
  • Asked ChatGPT

    “What's the best staple gun brand in New Zealand for home repairs?”

    1. 1Rapid
    2. 2Arrow
    3. 3Ryobi
  • Searched Google, AI Overview

    “electric staple gun nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty staple gun”

    1. 1Rapid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all six staple gun brands we track, month by month, from searches in New Zealand.

Makita and Ryobi among staple gun brands in New Zealand, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukeeRapidArrow
Oct 202537.2%29.9%20.5%10.8%1.6%0.1%
Nov 202529.5%36.5%23.3%9.5%0.97%0.08%
Dec 202532.1%39.7%18.3%9%0.76%0.13%
Jan 202635.6%34.8%19.9%8.4%1.1%0.1%
Feb 202636.8%29.5%21.3%10.6%1.4%0.49%
Mar 202634.1%32.8%20.4%10.3%1%1.2%
Apr 202637.4%29.9%20.9%10.5%1.1%0.1%
May 202638.2%25.1%21.7%13.6%1.4%0.15%
Jun 202635.8%24.9%24.9%13.1%1.2%0.14%
Jul 202637.9%25.3%21.9%13.1%1.6%0.15%
Aug 202633.1%27.3%21.7%16.3%1.5%0.09%
Sep 202636.6%30.1%20.1%11.9%1.3%0.08%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in November 2025, Makita took it in January 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among staple gun brands in New Zealand moved from 37.2% to 36.6%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among staple gun brands in New Zealand moved from 29.9% to 30.1%, and its estimated monthly branded searches moved from 6.1K to 7.5K.

How did search popularity change for New Zealand staple gun brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among staple gun brands in New Zealand, from 33.1% to 36.6%.

  2. In September 2026, Ryobi gained share of searches among staple gun brands in New Zealand, from 27.3% to 30.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita tool

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among staple gun brands

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