Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among staple gun brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 36.6% of all staple gun brand searches we track, and Milwaukee accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about staple gun brands, Makita appeared in one of the four answers and Milwaukee in none.
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Top staple gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Makita was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Milwaukee did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Arrow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about staple gun brands
4 answers
Asked ChatGPT
“Which staple gun brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best staple gun brands in New Zealand?”
Asked ChatGPT
“What's the best staple gun brand in New Zealand for home repairs?”
Searched Google, AI Overview
“electric staple gun nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty staple gun”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all six staple gun brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Rapid | Arrow |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 29.9% | 20.5% | 10.8% | 1.6% | 0.1% |
| Nov 2025 | 29.5% | 36.5% | 23.3% | 9.5% | 0.97% | 0.08% |
| Dec 2025 | 32.1% | 39.7% | 18.3% | 9% | 0.76% | 0.13% |
| Jan 2026 | 35.6% | 34.8% | 19.9% | 8.4% | 1.1% | 0.1% |
| Feb 2026 | 36.8% | 29.5% | 21.3% | 10.6% | 1.4% | 0.49% |
| Mar 2026 | 34.1% | 32.8% | 20.4% | 10.3% | 1% | 1.2% |
| Apr 2026 | 37.4% | 29.9% | 20.9% | 10.5% | 1.1% | 0.1% |
| May 2026 | 38.2% | 25.1% | 21.7% | 13.6% | 1.4% | 0.15% |
| Jun 2026 | 35.8% | 24.9% | 24.9% | 13.1% | 1.2% | 0.14% |
| Jul 2026 | 37.9% | 25.3% | 21.9% | 13.1% | 1.6% | 0.15% |
| Aug 2026 | 33.1% | 27.3% | 21.7% | 16.3% | 1.5% | 0.09% |
| Sep 2026 | 36.6% | 30.1% | 20.1% | 11.9% | 1.3% | 0.08% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among staple gun brands in New Zealand moved from 37.2% to 36.6%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among staple gun brands in New Zealand moved from 10.8% to 11.9%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand staple gun brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among staple gun brands in New Zealand, from 33.1% to 36.6%.
In September 2026, Milwaukee lost share of searches among staple gun brands in New Zealand, from 16.3% to 11.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among staple gun brands
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