Brandwave

Portable generator brands in New Zealand:Which brands are most popular in search?

In August 2026, Honda Generators was the most searched among portable generator brands in New Zealand, with an estimated 1.1K branded searches and 87% estimated Share of Search within this set.

Share of Search, August 2026
  1. Honda Generators87%
  2. Yamaha Generators8.9%
  3. Hyundai Power Equipment3.3%
  4. Gentech0.81%

Follow portable generator brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the portable generator brands New Zealanders keep for camping, trades and outages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among portable generator brands in New Zealand, by month

Share of Search by month for Honda Generators, Yamaha Generators, Hyundai Power Equipment. The figures are in the table below the chart.

View monthly share of search table
MonthHonda GeneratorsYamaha GeneratorsHyundai Power EquipmentGentech
Oct 202585.9%9.2%4%0.8%
Nov 202584.1%11.5%3.5%0.88%
Dec 202585.3%8.6%5.2%0.86%
Jan 202687.4%7.7%4.2%0.7%
Feb 202688.4%7.2%3.6%0.72%
Mar 202690.5%5.4%3.4%0.68%
Apr 202690%6.5%3%0.5%
May 202687.3%7.3%4.5%0.91%
Jun 202691.3%5.8%2.2%0.72%
Jul 202687.4%8.7%3.1%0.79%
Aug 202687%8.9%3.3%0.81%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Honda Generators

    87%

    held 1st · 1.1K estimated branded searches · -3.6% vs prior month · -0.4 points

  2. 2.Yamaha Generators

    8.9%

    held 2nd · 110 estimated branded searches · 0% vs prior month · +0.3 points

  3. 3.Hyundai Power Equipment

    3.3%

    held 3rd · 40 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.Gentech

    0.81%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among portable generator brands in New Zealand?

In August 2026, Honda Generators was the most searched among portable generator brands in New Zealand, with an estimated 1.1K branded searches and 87% estimated Share of Search within this set. Yamaha Generators is in 2nd place, 78 percentage points behind at 8.9% Share of Search.

New Zealand portable generator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda Generators85.9% → 87%91.3%Jun 202684.1%Nov 20251st
Yamaha Generators9.2% → 8.9%11.5%Nov 20255.4%Mar 20262nd
Hyundai Power Equipment4% → 3.3%5.2%Dec 20252.2%Jun 20263rd
Gentech0.8% → 0.81%0.91%May 20260.5%Apr 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Honda Generators’ estimated Share of Search among portable generator brands in New Zealand increased from 85.9% to 87%.
  • Across the 11 months ending August 2026, Hyundai Power Equipment’s estimated Share of Search among portable generator brands in New Zealand decreased from 4% to 3.3%.
  • Across the 11 months ending August 2026, Honda Generators’ estimated Share of Search among portable generator brands in New Zealand peaked at 91.3% in June 2026 and was lowest at 84.1% in November 2025.
  • Across the 11 months ending August 2026, Yamaha Generators’ estimated Share of Search among portable generator brands in New Zealand peaked at 11.5% in November 2025 and was lowest at 5.4% in March 2026.
  • Across the 11 months ending August 2026, Hyundai Power Equipment’s estimated Share of Search among portable generator brands in New Zealand peaked at 5.2% in December 2025 and was lowest at 2.2% in June 2026.
  • Across the 11 months ending August 2026, Yamaha Generators and Gentech held steady: their estimated Share of Search among portable generator brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand portable generator brands in August 2026?

  1. Estimated monthly branded searches for Hyundai Power Equipment in New Zealand fell 60% over 11 measured months, from 100 to 40 in August 2026.

  2. Estimated monthly branded searches for Yamaha Generators in New Zealand fell 52.2% over 11 measured months, from 230 to 110 in August 2026.

  3. Estimated monthly branded searches for Gentech in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  4. Estimated monthly branded searches for Honda Generators in New Zealand fell 50% over 11 measured months, from 2.1K to 1.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record