Brandwave

How popular isHonda Power Equipment?

In September 2026, people searched for Honda Power Equipment by name about 1,650 times in New Zealand, a 42.5% decrease from the previous year. These searches made up 11.4% of all New Zealand portable generator brand searches, placing Honda Power Equipment second out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable generator brands, Honda Power Equipment appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Honda Power Equipment is the second most searched of 7 competitors and the most recommended in AI answers.

  1. RyobiShare of searches 84.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Honda Power EquipmentShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Yamaha WaveRunnerShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GentechShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Yamaha GeneratorsShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top portable generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda Power Equipment was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Honda Power Equipment is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Dunlite2nd
  3. Ryobi–
  4. Yamaha WaveRunner–
  5. Gentech–
  6. Yamaha Generators–
  7. Hyundai Power Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunlite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha WaveRunner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gentech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Generators0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable generator brands

5 answers

  • Asked ChatGPT

    “Which portable generator brand should I buy in New Zealand?”

    1. 1Honda Power Equipment

  • Asked ChatGPT

    “What are the best portable generator brands in New Zealand?”

    1. 1Honda Power Equipment
    2. 2Dunlite

  • Asked ChatGPT

    “What's the best portable generator brand in New Zealand for power outages?”

    1. 1Honda Power Equipment
    2. 2Dunlite

  • Searched Google, AI Overview

    “generator nz”

    1. Searched Google, AI Overview

      “portable generator nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which portable generator brands compete with Honda Power Equipment?

      Honda Power Equipment against portable generator brands in New Zealand, by month

      Share of searches by month for Ryobi, Honda Power Equipment, Yamaha WaveRunner. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRyobiHonda Power EquipmentYamaha WaveRunnerGentechYamaha GeneratorsHyundai Power EquipmentDunlite
      Oct 202571%21.7%2.8%1.1%2.3%1%0.1%
      Nov 202585.4%9.2%3%0.96%1%0.4%0.08%
      Dec 202584.5%9.2%4.1%0.81%0.81%0.57%0.08%
      Jan 202679.2%12.2%5.9%0.95%1%0.67%0.1%
      Feb 202679.4%13.5%4%1%1.2%0.69%0.12%
      Mar 202681.8%13.7%2%1.1%0.84%0.53%0.11%
      Apr 202676.2%18.8%1.7%0.91%1.5%0.79%0.11%
      May 202679.9%13.9%2.8%1.5%1.2%0.73%0.15%
      Jun 202677.6%17.2%2.1%1.4%1.1%0.55%0.14%
      Jul 202677.1%15.9%3.2%1.4%1.6%0.72%0.14%
      Aug 202681.3%13.1%2.8%0.71%1.3%0.59%0.12%
      Sep 202684.5%11.4%2.1%1%0.6%0.4%0%

      1. 1.Ryobi

        84.5%

        Held 1st. 8.5K estimated branded searches, +23.4% vs prior month. Share +3.2 points.

      2. 2.Honda Power Equipment

        11.4%

        Held 2nd. 1.1K estimated branded searches, +2.7% vs prior month. Share -1.8 points.

      3. 3.Yamaha WaveRunner

        2.1%

        Held 3rd. 210 estimated branded searches, -12.5% vs prior month. Share -0.7 points.

      4. 4.Gentech

        1%

        Moved from 5th to 4th. 100 estimated branded searches, +66.7% vs prior month. Share +0.3 points.

      5. 5.Yamaha Generators

        0.6%

        Moved from 4th to 5th. 60 estimated branded searches, -45.5% vs prior month. Share -0.7 points.

      6. 6.Hyundai Power Equipment

        0.4%

        Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.

      7. 7.Dunlite

        0%

        Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

      Compare popularity between Honda Power Equipment and its closest rivals

      Every comparison with Honda Power Equipment

      22 comparisons

      How has branded search demand for Honda Power Equipment changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Power Equipment in New Zealand fell from 2.9K to 1.6K.
      • Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among portable generator brands in New Zealand decreased from 21.7% to 11.4%.
      • Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among portable generator brands in New Zealand peaked at 21.7% in October 2025 and was lowest at 9.2% in November 2025.

      How did search popularity change for New Zealand portable generator brands in September 2026?

      6 changes

      1. In September 2026, Ryobi gained share of searches among portable generator brands in New Zealand, from 81.3% to 84.5%.

      2. In September 2026, Honda Power Equipment lost share of searches among portable generator brands in New Zealand, from 13.1% to 11.4%.

      3. In September 2026, Yamaha WaveRunner lost share of searches among portable generator brands in New Zealand, from 2.8% to 2.1%.

      4. In September 2026, Yamaha Generators lost share of searches among portable generator brands in New Zealand, from 1.3% to 0.6%.

      5. In September 2026, Gentech rose from 5th to 4th among portable generator brands in New Zealand.

      6. Estimated monthly branded searches for Dunlite in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

      How are Honda Power Equipment’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Honda Power Equipment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • honda generator
      • honda inverter generator
      • honda lawn mower
      • honda mower
      • honda power equipment
      • honda pressure washer
      • honda water blaster

      How the Brand Demand Index is measured

      Who owns Honda Power Equipment?

      Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, Honda ATV, Honda Marine, Honda Motorcycles and Honda Scooters, owned by the same company, in New Zealand.

      Do you work for Honda Power Equipment? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Honda Power Equipment compete?

      Honda Power Equipment is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Lawn mower brands7th of 101.9%Show ranking
      Riding lawn mower brands5th of 72.8%Show ranking
      Power washer brands6th of 83.2%Show ranking
      Push mower brands5th of 83.7%Show ranking
      Walk behind mower brands5th of 53.8%Show ranking
      Snow blower brands4th of 64.6%Show ranking
      Plate compactor brands4th of 84.3%Show ranking
      Portable generator brands2nd of 711.4%Shown above
      Creator with pink hair and a pink jacket

      Is Honda Power Equipment your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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