Brandwave

How popular isRyobi?

In September 2026, people searched for Ryobi by name about 23,200 times in New Zealand, a 9.1% increase from the previous year. These searches made up 30.5% of all New Zealand brushless drill brand searches, placing Ryobi second out of four brands. When we asked both ChatGPT and Google AI Overviews about brushless drill brands, Ryobi appeared in three of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Ryobi is the second most searched of 4 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 37.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 30.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 20.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. MilwaukeeShare of searches 12%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top brushless drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ryobi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ryobi is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Milwaukee3rd
  4. Ryobi4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brushless drill brands

4 answers

  • Asked ChatGPT

    “Which brushless drill brand should I buy in New Zealand?”

    1. 1Makita
    2. 2DeWalt
    3. 3Milwaukee
    4. 4Ryobi

  • Asked ChatGPT

    “What are the best brushless drill brands in New Zealand?”

    1. 1Makita
    2. 2DeWalt
    3. 3Milwaukee
    4. 4Ryobi

  • Asked ChatGPT

    “What's the best brushless drill brand in New Zealand for home projects?”

    1. 1Ryobi
    2. 2Makita
    3. 3DeWalt
    4. 4Milwaukee

  • Searched Google, AI Overview

    “cordless drill nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best brushless drill”

    1. 1Makita
    2. 2Milwaukee
    3. 3DeWalt

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which brushless drill brands compete with Ryobi?

Ryobi against brushless drill brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukee
Oct 202537.8%30.4%20.8%10.9%
Nov 202529.9%36.9%23.6%9.6%
Dec 202532.4%40.1%18.4%9.1%
Jan 202636%35.3%20.2%8.5%
Feb 202637.5%30%21.7%10.8%
Mar 202634.9%33.6%20.9%10.6%
Apr 202637.8%30.3%21.2%10.7%
May 202638.8%25.4%22%13.8%
Jun 202636.3%25.2%25.2%13.3%
Jul 202638.6%25.7%22.3%13.4%
Aug 202633.6%27.8%22.1%16.6%
Sep 202637.1%30.5%20.4%12%

  1. 1.Makita

    37.1%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.

  2. 2.Ryobi

    30.5%

    Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.7 points.

  3. 3.DeWalt

    20.4%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Milwaukee

    12%

    Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.5 points.

Compare popularity between Ryobi and its closest rivals

Every comparison with Ryobi

56 comparisons

How has branded search demand for Ryobi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi in New Zealand rose from 21.3K to 23.2K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among brushless drill brands in New Zealand peaked at 40.1% in December 2025 and was lowest at 25.2% in June 2026.

How did search popularity change for New Zealand brushless drill brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among brushless drill brands in New Zealand, from 33.6% to 37.1%.

  2. In September 2026, Ryobi gained share of searches among brushless drill brands in New Zealand, from 27.8% to 30.5%.

  3. In September 2026, Milwaukee lost share of searches among brushless drill brands in New Zealand, from 16.6% to 12%.

  4. In September 2026, DeWalt lost share of searches among brushless drill brands in New Zealand, from 22.1% to 20.4%.

How are Ryobi’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ryobi
  • ryobi battery
  • ryobi bench saw
  • ryobi blower
  • ryobi chainsaw
  • ryobi drill
  • ryobi edger
  • ryobi electric mower
  • ryobi hand blower
  • ryobi hedge trimmer
  • ryobi laser level
  • ryobi lawn edger
  • ryobi lawn mower
  • ryobi line trimmer
  • ryobi nailer
  • ryobi power washers
  • ryobi sander
  • ryobi tool
  • ryobi weed eater

Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ryobi compete?

Ryobi is ranked in 60 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands2nd of 819.6%Show ranking
Power tool brands3rd of 919.1%Show ranking
Cordless chainsaw brands1st of 627.7%Show ranking
Leaf blower brands1st of 727.9%Show ranking
Cordless vacuum brands2nd of 822.1%Show ranking
Lawn mower brands1st of 1036.1%Show ranking
Garden tool brands2nd of 1323.7%Show ranking
Air blower brands2nd of 624.3%Show ranking
Edger brands2nd of 721.5%Show ranking
Cordless blower brands2nd of 426.5%Show ranking
Grass trimmer brands2nd of 825.4%Show ranking
Hedge cutter brands2nd of 426.4%Show ranking
Saw stand brands3rd of 525.6%Show ranking
Skill saw brands3rd of 425.6%Show ranking
Drop saw brands3rd of 424.7%Show ranking
Hand sander brands2nd of 624.7%Show ranking
Orbital sander brands2nd of 627.3%Show ranking
Riding lawn mower brands1st of 753.7%Show ranking
Pressure washer brands2nd of 729%Show ranking
Palm sander brands2nd of 623.4%Show ranking
Biscuit joiner brands2nd of 627.1%Show ranking
Reciprocating saw brands3rd of 624.2%Show ranking
Compound miter saw brands3rd of 629.2%Show ranking
Cordless roofing nailer brands2nd of 629.8%Show ranking
Cordless sander brands2nd of 428.6%Show ranking
Power screwdriver brands1st of 532.2%Show ranking
Impact wrench brands2nd of 528.9%Show ranking
Hot glue gun brands2nd of 728.9%Show ranking
Power washer brands1st of 833%Show ranking
Cordless angle grinder brands2nd of 529.8%Show ranking
Staple gun brands2nd of 630.1%Show ranking
Cordless screwdriver brands2nd of 530.5%Show ranking
Brushless drill brands2nd of 430.5%Shown above
Cable stapler brands2nd of 430.5%Show ranking
Combi drill brands2nd of 430.5%Show ranking
Cordless grease gun brands2nd of 430.5%Show ranking
Cordless stapler brands2nd of 430.5%Show ranking
Drill driver brands2nd of 430.5%Show ranking
Narrow crown stapler brands2nd of 430.5%Show ranking
Belt sander brands2nd of 530.7%Show ranking
Chain mortiser brands2nd of 534.1%Show ranking
SDS drill brands2nd of 527.8%Show ranking
Power drill brands2nd of 427.9%Show ranking
Tire inflator brands2nd of 427.9%Show ranking
Cordless Sawzall brands2nd of 531.8%Show ranking
Tile cutter brands2nd of 634.3%Show ranking
Hand planer brands2nd of 640.3%Show ranking
Laser level brands5th of 50.89%Show ranking
Bench saw brands2nd of 440.5%Show ranking
Framing nail gun brands1st of 641.2%Show ranking
Reel mower brands1st of 660.8%Show ranking
Snow blower brands1st of 650%Show ranking
Lawn edger brands3rd of 82.3%Show ranking
Leaf vacuum brands2nd of 444.5%Show ranking
Power inverter brands1st of 650.3%Show ranking
Router circle jig brands1st of 446.1%Show ranking
Car polisher brands1st of 647.3%Show ranking
LED work light brands1st of 448.1%Show ranking
PEX crimper brands1st of 448.3%Show ranking
Portable generator brands1st of 784.5%Show ranking
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