Makita vs Ryobi:Which is more popular?
In September 2026, Makita had more branded searches than Ryobi among laser level brands in New Zealand. Makita had about 18,200 branded searches, while Ryobi had 170. Makita made up 48.2% of all laser level brand searches we track, and Ryobi accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about laser level brands, Makita and Ryobi each appeared in two of the four answers. Makita and Ryobi were each mentioned first in one of the two answers that named either.
Who do people search for more?
Makita, about 107 searches for every 1 for Ryobi
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top laser level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Makita and Ryobi were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Makita and Ryobi were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Makita2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about laser level brands
4 answers
Asked ChatGPT
“Which laser level brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser level brands in New Zealand?”
Asked ChatGPT
“What's the best laser level brand in New Zealand for straight lines?”
Searched Google, AI Overview
“laser level nz”
Searched Google, AI Overview
“self levelling laser”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Ryobi more popular in search?
This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all five laser level brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch | Ryobi |
|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 40.8% | 7.4% | 1.1% | 0.37% |
| Nov 2025 | 46% | 45.5% | 7.4% | 0.78% | 0.33% |
| Dec 2025 | 51.2% | 40.2% | 7.4% | 0.73% | 0.49% |
| Jan 2026 | 51.8% | 40.6% | 6.4% | 0.76% | 0.4% |
| Feb 2026 | 49.5% | 41.8% | 7.4% | 0.72% | 0.58% |
| Mar 2026 | 48.7% | 42.3% | 7.6% | 1.1% | 0.3% |
| Apr 2026 | 48.9% | 42.5% | 7.1% | 1.1% | 0.37% |
| May 2026 | 47.5% | 42.9% | 8.3% | 0.98% | 0.34% |
| Jun 2026 | 45.2% | 45.3% | 8% | 1.1% | 0.4% |
| Jul 2026 | 46.4% | 44.2% | 8% | 0.81% | 0.53% |
| Aug 2026 | 44.6% | 43.8% | 10.1% | 1.1% | 0.38% |
| Sep 2026 | 48.2% | 42.5% | 7.8% | 1% | 0.45% |
How has the Makita and Ryobi comparison changed over the last 12 months?
3 findings
- Makita was ahead of Ryobi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among laser level brands in New Zealand moved from 50.4% to 48.2%, and its estimated monthly branded searches moved from 15.1K to 18.2K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among laser level brands in New Zealand moved from 0.37% to 0.45%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand laser level brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among laser level brands in New Zealand, from 44.6% to 48.2%.
Estimated monthly branded searches for Ryobi in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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