DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among laser level brands in New Zealand. DeWalt had about 6,580 branded searches, while Milwaukee had 2,950. DeWalt made up 34.3% of all laser level brand searches we track, and Milwaukee accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about laser level brands, DeWalt and Milwaukee each appeared in three of the four answers. DeWalt was mentioned before Milwaukee in every answer.
Who do people search for more?
DeWalt, about 2 searches for every 1 for Milwaukee
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in every answer
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Top laser level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeWalt and Milwaukee were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Makita2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about laser level brands
4 answers
Asked ChatGPT
“Which laser level brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser level brands in New Zealand?”
Asked ChatGPT
“What's the best laser level brand in New Zealand for straight lines?”
Searched Google, AI Overview
“laser level nz”
Searched Google, AI Overview
“self levelling laser”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all five laser level brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch | Ryobi |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 34% | 14.2% | 2.1% | 0.71% |
| Nov 2025 | 43.1% | 40.9% | 13.9% | 1.5% | 0.62% |
| Dec 2025 | 50% | 33.7% | 14% | 1.4% | 0.92% |
| Jan 2026 | 51.1% | 34.6% | 12.1% | 1.4% | 0.75% |
| Feb 2026 | 48.2% | 35.5% | 13.9% | 1.4% | 1.1% |
| Mar 2026 | 46.5% | 36.8% | 14.1% | 2% | 0.56% |
| Apr 2026 | 48.2% | 35.4% | 13.6% | 2.1% | 0.71% |
| May 2026 | 46.1% | 34.9% | 16.4% | 1.9% | 0.67% |
| Jun 2026 | 42.1% | 39.6% | 15.4% | 2.2% | 0.77% |
| Jul 2026 | 45.1% | 36.7% | 15.6% | 1.6% | 1% |
| Aug 2026 | 40.9% | 36.1% | 20.2% | 2.1% | 0.75% |
| Sep 2026 | 47.4% | 34.3% | 15.4% | 2% | 0.89% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser level brands in New Zealand moved from 34% to 34.3%, and its estimated monthly branded searches moved from 5.3K to 6.6K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser level brands in New Zealand moved from 14.2% to 15.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand laser level brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among laser level brands in New Zealand, from 20.2% to 15.4%.
In September 2026, DeWalt lost share of searches among laser level brands in New Zealand, from 36.1% to 34.3%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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