DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among laser level brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 6,580. Makita made up 47.4% of all laser level brand searches we track, and DeWalt accounted for 34.3%. When we asked ChatGPT and Google AI Overviews about laser level brands, DeWalt appeared in three of the four answers and Makita in two. DeWalt was mentioned before Makita in every answer.
Who do people search for more?
Makita, about 38% more searches than DeWalt
Who does AI mention more?
DeWalt, mentioned in 3 of 4 answers, Makita in 2
Who does AI recommend more?
DeWalt, named ahead of Makita in every answer
Follow DeWalt vs Makita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laser level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeWalt was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DeWalt was listed before Makita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Makita2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about laser level brands
4 answers
Asked ChatGPT
“Which laser level brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser level brands in New Zealand?”
Asked ChatGPT
“What's the best laser level brand in New Zealand for straight lines?”
Searched Google, AI Overview
“laser level nz”
Searched Google, AI Overview
“self levelling laser”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all five laser level brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch | Ryobi |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 34% | 14.2% | 2.1% | 0.71% |
| Nov 2025 | 43.1% | 40.9% | 13.9% | 1.5% | 0.62% |
| Dec 2025 | 50% | 33.7% | 14% | 1.4% | 0.92% |
| Jan 2026 | 51.1% | 34.6% | 12.1% | 1.4% | 0.75% |
| Feb 2026 | 48.2% | 35.5% | 13.9% | 1.4% | 1.1% |
| Mar 2026 | 46.5% | 36.8% | 14.1% | 2% | 0.56% |
| Apr 2026 | 48.2% | 35.4% | 13.6% | 2.1% | 0.71% |
| May 2026 | 46.1% | 34.9% | 16.4% | 1.9% | 0.67% |
| Jun 2026 | 42.1% | 39.6% | 15.4% | 2.2% | 0.77% |
| Jul 2026 | 45.1% | 36.7% | 15.6% | 1.6% | 1% |
| Aug 2026 | 40.9% | 36.1% | 20.2% | 2.1% | 0.75% |
| Sep 2026 | 47.4% | 34.3% | 15.4% | 2% | 0.89% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser level brands in New Zealand moved from 34% to 34.3%, and its estimated monthly branded searches moved from 5.3K to 6.6K.
- Across the 12 months ending September 2026, Makita’s share of searches among laser level brands in New Zealand moved from 49.1% to 47.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand laser level brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among laser level brands in New Zealand, from 40.9% to 47.4%.
In September 2026, DeWalt lost share of searches among laser level brands in New Zealand, from 36.1% to 34.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laser level brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.