Brandwave

Ryobi vs Trojan:Which is more popular in New Zealand?

In October 2026, Ryobi had more branded searches than Trojan among garden tool brands in New Zealand. Ryobi had about 7,650 branded searches, while Trojan had 40. Ryobi made up 46.2% of all garden tool brand searches we track, and Trojan accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Ryobi appeared in three of the five answers and Trojan in one. Ryobi was mentioned before Trojan in three out of four answers that named either.

Among garden tool brands in New Zealand in October 2026

Who do people search for more?

Ryobi, about 191 searches for every 1 for Trojan

Ryobi 7.7K searchesTrojan 40 searches

Who does AI mention more?

Ryobi, mentioned in 3 of 5 answers, Trojan in 1

Ryobi in 3 of 5Trojan in 1 of 5

Who does AI recommend more?

Ryobi, named ahead of Trojan in 3 of 4 answers

Ryobi first in 3Trojan first in 1

Follow Ryobi vs Trojan and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ryobi was listed before Trojan in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ryobi or Trojan more popular in search?

This chart shows how often people search Google for Ryobi and Trojan by name. Each line represents a brand's share of searches for all 12 garden tool brands we track, month by month, from searches in New Zealand.

Ryobi and Trojan among garden tool brands in New Zealand, by month

Share of searches by month for Ryobi, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFelcoFiskarsWolf-GartenBahcoGardenaSpear & JacksonDarlacStihlTrojanCyclone
Nov 202539.8%56.5%0.65%0.71%0.47%0.3%0.12%0.41%0.12%0.41%0.35%0.18%
Dec 202539.6%56.3%0.82%0.71%0.41%0.41%0.29%0.53%0.18%0.24%0.29%0.18%
Jan 202645.4%50.6%0.75%0.95%0.27%0.27%0.2%0.47%0.27%0.34%0.34%0.2%
Feb 202650.2%45.6%0.9%0.83%0.38%0.38%0.15%0.38%0.23%0.3%0.38%0.23%
Mar 202645.7%49.7%1.5%0.68%0.41%0.34%0.14%0.34%0.27%0.34%0.34%0.2%
Apr 202650%45.4%1.3%0.67%0.52%0.3%0.15%0.52%0.3%0.37%0.37%0.15%
May 202653.6%40.8%1.7%0.96%0.48%0.56%0.24%0.32%0.4%0.32%0.4%0.24%
Jun 202652.8%42.5%1.2%0.64%0.64%0.56%0.16%0.32%0.32%0.24%0.32%0.32%
Jul 202653.9%41.4%1.4%0.73%0.65%0.41%0.32%0.32%0.24%0.24%0.24%0.16%
Aug 202648.3%46.6%1.7%0.43%0.72%0.65%0.22%0.36%0.22%0.29%0.29%0.22%
Sep 202650%46.5%1%0.49%0.49%0.31%0.18%0.24%0.18%0.24%0.18%0.18%
Oct 202649.7%46.2%0.97%0.78%0.54%0.3%0.3%0.3%0.24%0.24%0.24%0.18%

How has branded search for Ryobi and Trojan changed in New Zealand over the last 12 months?

3 findings
  • Ryobi was ahead of Trojan in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ryobi’s share of searches among garden tool brands in New Zealand moved from 56.5% to 46.2%, and its estimated monthly branded searches moved from 9.6K to 7.7K.
  • Across the 12 months ending October 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 60 to 40.

How did search popularity change for New Zealand garden tool brands in October 2026?

2 changes
  1. In October 2026, Trojan rose from 12th to 11th among garden tool brands in New Zealand.

  2. Estimated monthly branded searches for Ryobi in New Zealand fell 20.1% over 12 measured months, from 9.6K to 7.7K in October 2026.

How are Ryobi’s and Trojan’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Ryobi’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryobi

3 branded search terms

  • ryobi
  • ryobi garden tools
  • ryobi tool

Trojan

7 branded search terms

  • trojan 2.4 m telescopic tree pruner
  • trojan bypass pruner
  • trojan garden tools
  • trojan hedge trimmer
  • trojan lawn edger
  • trojan pruner
  • trojan secateurs

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.