Brandwave

Bosch vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Bosch among stand mixer brands in New Zealand. KitchenAid had about 6,840 branded searches, while Bosch had 20. KitchenAid made up 19.7% of all stand mixer brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, KitchenAid appeared in all five answers and Bosch in two. KitchenAid was mentioned before Bosch in every answer.

Among stand mixer brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 342 searches for every 1 for Bosch

KitchenAid 6.8K searchesBosch 20 searches

Who does AI mention more?

KitchenAid, mentioned in every answer we collected

KitchenAid in 5 of 5Bosch in 2 of 5

Who does AI recommend more?

KitchenAid, named ahead of Bosch in every answer

KitchenAid first in 5Bosch never first

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was listed before Bosch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood2nd
  3. Breville3rd
  4. Sunbeam4th
  5. Bosch5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or KitchenAid more popular in search?

This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all six stand mixer brands we track, month by month, from searches in New Zealand.

Bosch and KitchenAid among stand mixer brands in New Zealand, by month

Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodSunbeamBosch
Oct 202537%14%23.7%15.3%10%0.1%
Nov 202534.6%11.9%30.2%15.3%7.9%0.1%
Dec 202533.6%9.7%30.2%17.4%9%0.12%
Jan 202636.8%10.6%27.1%16%9.5%0.13%
Feb 202635.6%11.1%27.3%16.3%9.6%0.08%
Mar 202638.2%12%25.4%14.8%9.5%0.08%
Apr 202641.8%10.8%22.6%14.9%9.8%0.1%
May 202641.2%10.8%22.4%16.6%9.1%0.07%
Jun 202639%12.8%22.2%15.7%10.3%0.07%
Jul 202634.9%25.7%17.9%12.9%8.5%0.08%
Aug 202632.3%30.7%17.2%12%7.7%0.03%
Sep 202635.4%23.7%19.7%12.6%8.6%0.06%

How has the Bosch and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among stand mixer brands in New Zealand moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 30 to 20.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among stand mixer brands in New Zealand moved from 23.7% to 19.7%, and its estimated monthly branded searches moved from 6.9K to 6.8K.

How did search popularity change for New Zealand stand mixer brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among stand mixer brands in New Zealand, from 17.2% to 19.7%.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch stand mixer

KitchenAid

9 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among stand mixer brands

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