Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among router table brands in New Zealand. DeWalt had about 7,310 branded searches, while Bosch had 20. DeWalt made up 52.6% of all router table brand searches we track, and Bosch accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about router table brands, Bosch appeared in two of the five answers and DeWalt in one. Bosch was mentioned before DeWalt in every answer that named either.

Among router table brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 366 searches for every 1 for Bosch

DeWalt 7.3K searchesBosch 20 searches

Who does AI mention more?

Bosch, mentioned in 2 of 5 answers, DeWalt in 1

Bosch in 2 of 5DeWalt in 1 of 5

Who does AI recommend more?

Bosch, named ahead of DeWalt in 2 of 2 answers

Bosch first in 2DeWalt never first

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bosch was listed before DeWalt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Triton2nd
  3. Bosch3rd
  4. Carbatec4th
  5. DeWalt5th
  6. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbatec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

  • Asked ChatGPT

    “Which router table brand should I buy in New Zealand?”

    1. 1Triton
    2. 2Kreg
    3. 3Bosch

  • Asked ChatGPT

    “What are the best router table brands in New Zealand?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Asked ChatGPT

    “What's the best router table brand in New Zealand for a workshop setup?”

    1. 1Kreg
    2. 2Triton
    3. 3Carbatec

  • Searched Google, AI Overview

    “router table nz”

    1. 1Kreg
    2. 2Carbatec

  • Searched Google, AI Overview

    “compact router table”

    1. 1Bosch
    2. 2DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or DeWalt more popular in search?

This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all six router table brands we track, month by month, from searches in New Zealand.

Bosch and DeWalt among router table brands in New Zealand, by month

Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolTritonCarbatecKregBosch
Oct 202548.3%18.6%16.2%16.2%0.6%0.17%
Nov 202558%14%13.6%13.6%0.65%0.14%
Dec 202553.4%15.3%15.3%15.3%0.48%0.29%
Jan 202651.5%15.2%17.5%14.8%0.65%0.28%
Feb 202653.5%17.6%14%14%0.61%0.26%
Mar 202650.2%19.4%16%13.5%0.76%0.17%
Apr 202652.7%16.6%14.9%14.9%0.84%0.09%
May 202649.8%18%15.5%15.5%0.9%0.24%
Jun 202654.9%18.3%11.9%14.2%0.52%0.15%
Jul 202651.8%20.4%13.3%13.3%0.92%0.17%
Aug 202652.2%15.7%20.3%11.2%0.49%0.14%
Sep 202652.6%21.4%13.7%11.5%0.65%0.14%

How has the Bosch and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among router table brands in New Zealand moved from 0.17% to 0.14%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands in New Zealand moved from 48.3% to 52.6%, and its estimated monthly branded searches moved from 5.7K to 7.3K.

How did search popularity change for New Zealand router table brands in September 2026?

1 change

  1. Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch router table

DeWalt

4 branded search terms

  • dewalt
  • dewalt redemption
  • dewalt router
  • dewalt table saw

How the Brand Demand Index is measured

Other head-to-heads among router table brands

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