Haier vs Miele:Which is more popular?
In September 2026, Haier had more branded searches than Miele among freestanding oven brands in New Zealand. Haier had about 5,540 branded searches, while Miele had 2,900. Haier made up 13.3% of all freestanding oven brand searches we track, and Miele accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, neither Haier nor Miele appeared in any of the five answers.
Who do people search for more?
Haier, about 91% more searches than Miele
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top freestanding oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Haier nor Miele showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Bosch2nd
Westinghouse3rd
Smeg4th
Beko5th
Electrolux6th- Haier–
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding oven brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“freestanding oven nz”
Searched Google, AI Overview
“best oven brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haier or Miele more popular in search?
This chart shows how often people search Google for Haier and Miele by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Miele | Electrolux | Westinghouse | Beko | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 10% | 15.3% | 7.7% | 6.8% | 4.2% | 1.7% | 0.55% |
| Nov 2025 | 55.9% | 10.1% | 12.6% | 9.7% | 6.6% | 3.6% | 1.2% | 0.32% |
| Dec 2025 | 54.8% | 9.9% | 13.9% | 7.6% | 8.3% | 3.5% | 1.5% | 0.38% |
| Jan 2026 | 54.4% | 8.4% | 15.2% | 7.8% | 8.6% | 3.5% | 1.7% | 0.46% |
| Feb 2026 | 57.7% | 7.4% | 13.3% | 8.6% | 7.5% | 3.7% | 1.5% | 0.31% |
| Mar 2026 | 60.7% | 7.5% | 11.6% | 8.4% | 6.2% | 3.9% | 1.3% | 0.34% |
| Apr 2026 | 55.5% | 8.2% | 14.7% | 8% | 7.5% | 4.3% | 1.4% | 0.38% |
| May 2026 | 58.3% | 7.5% | 13.1% | 8.9% | 6.4% | 3.8% | 1.6% | 0.34% |
| Jun 2026 | 57.1% | 8.8% | 13.1% | 8.2% | 7.1% | 3.7% | 1.6% | 0.33% |
| Jul 2026 | 53.5% | 18.3% | 11.7% | 5.6% | 5.6% | 3.7% | 1.3% | 0.33% |
| Aug 2026 | 49% | 23.1% | 11.8% | 5.7% | 5.2% | 3.8% | 1% | 0.28% |
| Sep 2026 | 48.3% | 19.1% | 13.3% | 6.9% | 6.4% | 4.6% | 1% | 0.41% |
How has the Haier and Miele comparison changed over the last 12 months?
3 findings
- Haier was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand moved from 15.3% to 13.3%, and its estimated monthly branded searches moved from 5.9K to 5.5K.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand moved from 7.7% to 6.9%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand freestanding oven brands in September 2026?
2 changes
In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%.
In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Haier’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freestanding oven brands
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