Brandwave

Haier vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Haier among freestanding oven brands in New Zealand. Smeg had about 7,970 branded searches, while Haier had 5,540. Smeg made up 19.1% of all freestanding oven brand searches we track, and Haier accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, Smeg appeared in two of the five answers and Haier in none.

Among freestanding oven brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 44% more searches than Haier

Smeg 8K searchesHaier 5.5K searches

Who does AI mention more?

Smeg, mentioned in 2 of 5 answers, Haier in 0

Smeg in 2 of 5Haier in 0 of 5

Who does AI recommend more?

Smeg, the only one of the two named

Smeg first in 2Haier never named

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Top freestanding oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Westinghouse3rd
  4. Smeg4th
  5. Beko5th
  6. Electrolux6th
  7. Haier–
  8. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Haier or Smeg more popular in search?

This chart shows how often people search Google for Haier and Smeg by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.

Haier and Smeg among freestanding oven brands in New Zealand, by month

Share of searches by month for Smeg, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierMieleElectroluxWestinghouseBekoBosch
Oct 202553.8%10%15.3%7.7%6.8%4.2%1.7%0.55%
Nov 202555.9%10.1%12.6%9.7%6.6%3.6%1.2%0.32%
Dec 202554.8%9.9%13.9%7.6%8.3%3.5%1.5%0.38%
Jan 202654.4%8.4%15.2%7.8%8.6%3.5%1.7%0.46%
Feb 202657.7%7.4%13.3%8.6%7.5%3.7%1.5%0.31%
Mar 202660.7%7.5%11.6%8.4%6.2%3.9%1.3%0.34%
Apr 202655.5%8.2%14.7%8%7.5%4.3%1.4%0.38%
May 202658.3%7.5%13.1%8.9%6.4%3.8%1.6%0.34%
Jun 202657.1%8.8%13.1%8.2%7.1%3.7%1.6%0.33%
Jul 202653.5%18.3%11.7%5.6%5.6%3.7%1.3%0.33%
Aug 202649%23.1%11.8%5.7%5.2%3.8%1%0.28%
Sep 202648.3%19.1%13.3%6.9%6.4%4.6%1%0.41%

How has the Haier and Smeg comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
  • Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand moved from 15.3% to 13.3%, and its estimated monthly branded searches moved from 5.9K to 5.5K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand moved from 10% to 19.1%, and its estimated monthly branded searches moved from 3.9K to 8K.

How did search popularity change for New Zealand freestanding oven brands in September 2026?

2 changes

  1. In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%.

  2. In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

9 branded search terms

  • haier
  • haier ac
  • haier appliances
  • haier cooktop
  • haier freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier upright freezer
  • haier wash machine

Smeg

11 branded search terms

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg home appliances
  • smeg kitchen
  • smeg microwaves
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among freestanding oven brands

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