Fisher & Paykel vs Smeg:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Smeg among freestanding oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Smeg had 7,970. Fisher & Paykel made up 48.3% of all freestanding oven brand searches we track, and Smeg accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, Fisher & Paykel appeared in four of the five answers and Smeg in two. Fisher & Paykel was mentioned before Smeg in every answer.
Who do people search for more?
Fisher & Paykel, about 3 searches for every 1 for Smeg
Who does AI mention more?
Fisher & Paykel, mentioned in 4 of 5 answers, Smeg in 2
Who does AI recommend more?
Fisher & Paykel, named ahead of Smeg in every answer
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Top freestanding oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smeg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Smeg in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
Bosch2nd
Westinghouse3rd
Smeg4th
Beko5th
Electrolux6th
Haier–
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding oven brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“freestanding oven nz”
Searched Google, AI Overview
“best oven brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher & Paykel or Smeg more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Smeg by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Miele | Electrolux | Westinghouse | Beko | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 10% | 15.3% | 7.7% | 6.8% | 4.2% | 1.7% | 0.55% |
| Nov 2025 | 55.9% | 10.1% | 12.6% | 9.7% | 6.6% | 3.6% | 1.2% | 0.32% |
| Dec 2025 | 54.8% | 9.9% | 13.9% | 7.6% | 8.3% | 3.5% | 1.5% | 0.38% |
| Jan 2026 | 54.4% | 8.4% | 15.2% | 7.8% | 8.6% | 3.5% | 1.7% | 0.46% |
| Feb 2026 | 57.7% | 7.4% | 13.3% | 8.6% | 7.5% | 3.7% | 1.5% | 0.31% |
| Mar 2026 | 60.7% | 7.5% | 11.6% | 8.4% | 6.2% | 3.9% | 1.3% | 0.34% |
| Apr 2026 | 55.5% | 8.2% | 14.7% | 8% | 7.5% | 4.3% | 1.4% | 0.38% |
| May 2026 | 58.3% | 7.5% | 13.1% | 8.9% | 6.4% | 3.8% | 1.6% | 0.34% |
| Jun 2026 | 57.1% | 8.8% | 13.1% | 8.2% | 7.1% | 3.7% | 1.6% | 0.33% |
| Jul 2026 | 53.5% | 18.3% | 11.7% | 5.6% | 5.6% | 3.7% | 1.3% | 0.33% |
| Aug 2026 | 49% | 23.1% | 11.8% | 5.7% | 5.2% | 3.8% | 1% | 0.28% |
| Sep 2026 | 48.3% | 19.1% | 13.3% | 6.9% | 6.4% | 4.6% | 1% | 0.41% |
How has the Fisher & Paykel and Smeg comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand moved from 53.8% to 48.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand moved from 10% to 19.1%, and its estimated monthly branded searches moved from 3.9K to 8K.
How did search popularity change for New Zealand freestanding oven brands in September 2026?
2 changes
In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%.
In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 49% to 48.3%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Smeg
11 branded search terms
- smeg
- smeg appliances
- smeg aus
- smeg cocotte
- smeg home appliances
- smeg kitchen
- smeg microwaves
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stoves
Other head-to-heads among freestanding oven brands
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