Miele vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Miele among freestanding oven brands in New Zealand. Smeg had about 7,970 branded searches, while Miele had 2,900. Smeg made up 19.1% of all freestanding oven brand searches we track, and Miele accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, Smeg appeared in two of the five answers and Miele in none.
Who do people search for more?
Smeg, about 3 searches for every 1 for Miele
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Top freestanding oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Bosch2nd
Westinghouse3rd- Smeg4th
Beko5th
Electrolux6th
Haier–
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding oven brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“freestanding oven nz”
Searched Google, AI Overview
“best oven brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Miele or Smeg more popular in search?
This chart shows how often people search Google for Miele and Smeg by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Miele | Electrolux | Westinghouse | Beko | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 10% | 15.3% | 7.7% | 6.8% | 4.2% | 1.7% | 0.55% |
| Nov 2025 | 55.9% | 10.1% | 12.6% | 9.7% | 6.6% | 3.6% | 1.2% | 0.32% |
| Dec 2025 | 54.8% | 9.9% | 13.9% | 7.6% | 8.3% | 3.5% | 1.5% | 0.38% |
| Jan 2026 | 54.4% | 8.4% | 15.2% | 7.8% | 8.6% | 3.5% | 1.7% | 0.46% |
| Feb 2026 | 57.7% | 7.4% | 13.3% | 8.6% | 7.5% | 3.7% | 1.5% | 0.31% |
| Mar 2026 | 60.7% | 7.5% | 11.6% | 8.4% | 6.2% | 3.9% | 1.3% | 0.34% |
| Apr 2026 | 55.5% | 8.2% | 14.7% | 8% | 7.5% | 4.3% | 1.4% | 0.38% |
| May 2026 | 58.3% | 7.5% | 13.1% | 8.9% | 6.4% | 3.8% | 1.6% | 0.34% |
| Jun 2026 | 57.1% | 8.8% | 13.1% | 8.2% | 7.1% | 3.7% | 1.6% | 0.33% |
| Jul 2026 | 53.5% | 18.3% | 11.7% | 5.6% | 5.6% | 3.7% | 1.3% | 0.33% |
| Aug 2026 | 49% | 23.1% | 11.8% | 5.7% | 5.2% | 3.8% | 1% | 0.28% |
| Sep 2026 | 48.3% | 19.1% | 13.3% | 6.9% | 6.4% | 4.6% | 1% | 0.41% |
How has the Miele and Smeg comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Miele took it in February 2026, Smeg took it in April 2026, Miele took it in May 2026, Smeg took it in June 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand moved from 7.7% to 6.9%, and its estimated monthly branded searches moved from 3K to 2.9K.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand moved from 10% to 19.1%, and its estimated monthly branded searches moved from 3.9K to 8K.
How did search popularity change for New Zealand freestanding oven brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.
In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Miele’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freestanding oven brands
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