Brandwave

Dreame vs Roborock:Which is more popular by branded search in New Zealand?

In August 2026, Dreame had more branded searches than Roborock among robot vacuum brands in New Zealand. Dreame was estimated to have 4.6K branded searches compared to Roborock’s 3.4K, and held a 13% Share of Search versus Roborock’s 9.8%.

Share of Search among robot vacuum brands in New Zealand in August 2026Which is more popular in search, Dreame or Roborock?
Dreame13%4.6K searches
vs
Roborock9.8%3.4K searches

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Which is more popular in search, Dreame or Roborock?

Compare the robot vacuum and mop brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dreame and Roborock among robot vacuum brands in New Zealand, by month

Share of Search by month for Dreame, Roborock. The figures are in the table below the chart.

View monthly share of search table
MonthEufyDreameRoborockiRobotEcovacs
Oct 202563.5%6.4%10.9%11.9%7.4%
Nov 202558.8%9.1%15.1%10.2%6.8%
Dec 202558.3%8.7%12%14.5%6.5%
Jan 202663.7%8.5%11.3%9.5%7%
Feb 202663.6%8.7%12%9.6%6.1%
Mar 202663.8%9%11.1%8.5%7.6%
Apr 202663.7%9%11.5%8%7.8%
May 202663.6%11%10.8%8.2%6.5%
Jun 202665.6%10.2%9.7%7.2%7.3%
Jul 202663%11.1%10.7%8.5%6.7%
Aug 202662.4%13%9.8%7.6%7.2%
Sep 2026—————

How has the Dreame and Roborock comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Dreame took it in May 2026.
  • Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands in New Zealand moved from 6.4% to 13%, and its estimated monthly branded searches moved from 1.8K to 4.6K.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand moved from 10.9% to 9.8%, and its estimated monthly branded searches moved from 3K to 3.4K.

How did search popularity change for New Zealand robot vacuum brands in August 2026?

  1. In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.

  2. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Dreame’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreame

16 branded search terms

  • dreame
  • dreame l10
  • dreame near me
  • dreame new zealand
  • dreame nz
  • dreame online
  • dreame robot mop
  • dreame robot vacuum
  • dreame robot vacuum and mop
  • dreame robot vacuum review
  • dreame stick vacuum
  • dreame vacuum
  • dreame vacuum cleaner
  • dreame vacuum robot
  • dreametech com
  • robot vacuum dreame

Roborock

17 branded search terms

  • roborock
  • roborock near me
  • roborock new zealand
  • roborock nz
  • roborock online
  • roborock q10
  • roborock q5
  • roborock q7
  • roborock robot mop
  • roborock robot vacuum
  • roborock s6
  • roborock s7
  • roborock s8
  • roborock s8 maxv ultra
  • roborock s8 pro ultra
  • roborock stick vacuum
  • roborock vacuum

How the Brand Demand Index is measured

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