Fisher & Paykel vs Miele:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Miele among slimline dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,900. Fisher & Paykel made up 80.8% of all slimline dishwasher brand searches we track, and Miele accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Fisher & Paykel appeared in four of the five answers and Miele in two. Miele was mentioned before Fisher & Paykel in two out of three answers.
Who do people search for more?
Fisher & Paykel, about 7 searches for every 1 for Miele
Who does AI mention more?
Fisher & Paykel, mentioned in 4 of 5 answers, Miele in 2
Who does AI recommend more?
Miele, named ahead of Fisher & Paykel in 2 of 3 answers
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Top slimline dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was listed before Fisher & Paykel in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slimline dishwasher brands
5 answers
Asked ChatGPT
“Which slimline dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best slimline dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best slimline dishwasher brand in New Zealand for a small kitchen?”
Searched Google, AI Overview
“45cm dishwasher nz”
Searched Google, AI Overview
“small dishwasher nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher & Paykel or Miele more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Miele by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Hisense | Beko | Samsung | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 11.4% | 5.1% | 2.5% | 1.5% | 0.15% |
| Nov 2025 | 78% | 13.5% | 5.2% | 1.7% | 1.5% | 0.09% |
| Dec 2025 | 78.4% | 10.8% | 6.5% | 2.2% | 1.9% | 0.16% |
| Jan 2026 | 78.3% | 11.2% | 6.4% | 2.4% | 1.5% | 0.16% |
| Feb 2026 | 80.5% | 11.9% | 4.1% | 2.1% | 1.3% | 0.12% |
| Mar 2026 | 81% | 11.2% | 4.4% | 1.7% | 1.3% | 0.29% |
| Apr 2026 | 78.5% | 11.4% | 6.3% | 2% | 1.5% | 0.34% |
| May 2026 | 79.9% | 12.2% | 4.4% | 2.2% | 1% | 0.23% |
| Jun 2026 | 79.9% | 11.4% | 5.4% | 2.2% | 1% | 0.1% |
| Jul 2026 | 83.1% | 8.7% | 4.9% | 2% | 1.2% | 0.09% |
| Aug 2026 | 83.3% | 9.7% | 3.5% | 1.7% | 1.6% | 0.13% |
| Sep 2026 | 80.8% | 11.6% | 4.2% | 1.7% | 1.6% | 0.16% |
How has the Fisher & Paykel and Miele comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among slimline dishwasher brands in New Zealand moved from 79.4% to 80.8%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among slimline dishwasher brands in New Zealand moved from 11.4% to 11.6%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand slimline dishwasher brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among slimline dishwasher brands in New Zealand, from 9.7% to 11.6%.
In September 2026, Fisher & Paykel lost share of searches among slimline dishwasher brands in New Zealand, from 83.3% to 80.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Miele
3 branded search terms
- miele
- miele appliances
- miele outlet
Other head-to-heads among slimline dishwasher brands
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