Beko vs Samsung:Which is more popular?
In September 2026, Beko and Samsung were level in searches among slimline dishwasher brands in New Zealand, with an estimated 430 versus 390 branded searches, at 1.7% and 1.6% of the total. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Beko appeared in one of the five answers and Samsung in none.
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Top slimline dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slimline dishwasher brands
5 answers
Asked ChatGPT
“Which slimline dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best slimline dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best slimline dishwasher brand in New Zealand for a small kitchen?”
Searched Google, AI Overview
“45cm dishwasher nz”
Searched Google, AI Overview
“small dishwasher nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Samsung more popular in search?
This chart shows how often people search Google for Beko and Samsung by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beko, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Hisense | Beko | Samsung | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 11.4% | 5.1% | 2.5% | 1.5% | 0.15% |
| Nov 2025 | 78% | 13.5% | 5.2% | 1.7% | 1.5% | 0.09% |
| Dec 2025 | 78.4% | 10.8% | 6.5% | 2.2% | 1.9% | 0.16% |
| Jan 2026 | 78.3% | 11.2% | 6.4% | 2.4% | 1.5% | 0.16% |
| Feb 2026 | 80.5% | 11.9% | 4.1% | 2.1% | 1.3% | 0.12% |
| Mar 2026 | 81% | 11.2% | 4.4% | 1.7% | 1.3% | 0.29% |
| Apr 2026 | 78.5% | 11.4% | 6.3% | 2% | 1.5% | 0.34% |
| May 2026 | 79.9% | 12.2% | 4.4% | 2.2% | 1% | 0.23% |
| Jun 2026 | 79.9% | 11.4% | 5.4% | 2.2% | 1% | 0.1% |
| Jul 2026 | 83.1% | 8.7% | 4.9% | 2% | 1.2% | 0.09% |
| Aug 2026 | 83.3% | 9.7% | 3.5% | 1.7% | 1.6% | 0.13% |
| Sep 2026 | 80.8% | 11.6% | 4.2% | 1.7% | 1.6% | 0.16% |
How has the Beko and Samsung comparison changed over the last 12 months?
3 findings
- Beko was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among slimline dishwasher brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 640 to 430.
- Across the 12 months ending September 2026, Samsung’s share of searches among slimline dishwasher brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand slimline dishwasher brands in September 2026?
1 change
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beko’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among slimline dishwasher brands
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