Brandwave

Beko vs Hisense:Which is more popular?

In September 2026, Hisense had more branded searches than Beko among slimline dishwasher brands in New Zealand. Hisense had about 1,040 branded searches, while Beko had 430. Hisense made up 4.2% of all slimline dishwasher brand searches we track, and Beko accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Beko appeared in one of the five answers and Hisense in none.

Among slimline dishwasher brands in New Zealand in September 2026

Who do people search for more?

Hisense, about 2 searches for every 1 for Beko

Hisense 1K searchesBeko 430 searches

Who does AI mention more?

Beko, mentioned in 1 of 5 answers, Hisense in 0

Beko in 1 of 5Hisense in 0 of 5

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Top slimline dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Fisher & Paykel3rd
  4. Beko4th
  5. Hisense–
  6. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slimline dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beko or Hisense more popular in search?

This chart shows how often people search Google for Beko and Hisense by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.

Beko and Hisense among slimline dishwasher brands in New Zealand, by month

Share of searches by month for Hisense, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleHisenseBekoSamsungBosch
Oct 202579.4%11.4%5.1%2.5%1.5%0.15%
Nov 202578%13.5%5.2%1.7%1.5%0.09%
Dec 202578.4%10.8%6.5%2.2%1.9%0.16%
Jan 202678.3%11.2%6.4%2.4%1.5%0.16%
Feb 202680.5%11.9%4.1%2.1%1.3%0.12%
Mar 202681%11.2%4.4%1.7%1.3%0.29%
Apr 202678.5%11.4%6.3%2%1.5%0.34%
May 202679.9%12.2%4.4%2.2%1%0.23%
Jun 202679.9%11.4%5.4%2.2%1%0.1%
Jul 202683.1%8.7%4.9%2%1.2%0.09%
Aug 202683.3%9.7%3.5%1.7%1.6%0.13%
Sep 202680.8%11.6%4.2%1.7%1.6%0.16%

How has the Beko and Hisense comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand slimline dishwasher brands in September 2026?

2 changes
  1. In September 2026, Hisense gained share of searches among slimline dishwasher brands in New Zealand, from 3.5% to 4.2%.

  2. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Beko’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

2 branded search terms

  • beko
  • beko appliances

Hisense

2 branded search terms

  • hisense
  • hisense brand

How the Brand Demand Index is measured

Other head-to-heads among slimline dishwasher brands

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