Brandwave

Beko vs Bosch:Which is more popular?

In September 2026, Beko had more branded searches than Bosch among slimline dishwasher brands in New Zealand. Beko had about 430 branded searches, while Bosch had 40. Beko made up 1.7% of all slimline dishwasher brand searches we track, and Bosch accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Bosch appeared in four of the five answers and Beko in one. Bosch was mentioned before Beko in every answer.

Among slimline dishwasher brands in New Zealand in September 2026

Who do people search for more?

Beko, about 11 searches for every 1 for Bosch

Beko 430 searchesBosch 40 searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, Beko in 1

Bosch in 4 of 5Beko in 1 of 5

Who does AI recommend more?

Bosch, named ahead of Beko in every answer

Bosch first in 3Beko never first

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Top slimline dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Beko in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Fisher & Paykel3rd
  4. Beko4th
  5. Hisense–
  6. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slimline dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beko or Bosch more popular in search?

This chart shows how often people search Google for Beko and Bosch by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.

Beko and Bosch among slimline dishwasher brands in New Zealand, by month

Share of searches by month for Beko, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleHisenseBekoSamsungBosch
Oct 202579.4%11.4%5.1%2.5%1.5%0.15%
Nov 202578%13.5%5.2%1.7%1.5%0.09%
Dec 202578.4%10.8%6.5%2.2%1.9%0.16%
Jan 202678.3%11.2%6.4%2.4%1.5%0.16%
Feb 202680.5%11.9%4.1%2.1%1.3%0.12%
Mar 202681%11.2%4.4%1.7%1.3%0.29%
Apr 202678.5%11.4%6.3%2%1.5%0.34%
May 202679.9%12.2%4.4%2.2%1%0.23%
Jun 202679.9%11.4%5.4%2.2%1%0.1%
Jul 202683.1%8.7%4.9%2%1.2%0.09%
Aug 202683.3%9.7%3.5%1.7%1.6%0.13%
Sep 202680.8%11.6%4.2%1.7%1.6%0.16%

How has the Beko and Bosch comparison changed over the last 12 months?

3 findings
  • Beko was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among slimline dishwasher brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 640 to 430.
  • Across the 12 months ending September 2026, Bosch’s share of searches among slimline dishwasher brands in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 40.

How did search popularity change for New Zealand slimline dishwasher brands in September 2026?

1 change
  1. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beko’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

2 branded search terms

  • beko
  • beko appliances

Bosch

1 branded search term

  • bosch slimline dishwasher

How the Brand Demand Index is measured

Other head-to-heads among slimline dishwasher brands

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