Brandwave

Beko vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Beko among slimline dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 430. Fisher & Paykel made up 80.8% of all slimline dishwasher brand searches we track, and Beko accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Fisher & Paykel appeared in four of the five answers and Beko in one. Fisher & Paykel was mentioned before Beko in two out of three answers.

Among slimline dishwasher brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 47 searches for every 1 for Beko

Fisher & Paykel 20.1K searchesBeko 430 searches

Who does AI mention more?

Fisher & Paykel, mentioned in 4 of 5 answers, Beko in 1

Fisher & Paykel in 4 of 5Beko in 1 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Beko in 2 of 3 answers

Fisher & Paykel first in 2Beko first in 1

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Top slimline dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Beko in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Fisher & Paykel3rd
  4. Beko4th
  5. Hisense–
  6. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slimline dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beko or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Beko and Fisher & Paykel by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.

Beko and Fisher & Paykel among slimline dishwasher brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleHisenseBekoSamsungBosch
Oct 202579.4%11.4%5.1%2.5%1.5%0.15%
Nov 202578%13.5%5.2%1.7%1.5%0.09%
Dec 202578.4%10.8%6.5%2.2%1.9%0.16%
Jan 202678.3%11.2%6.4%2.4%1.5%0.16%
Feb 202680.5%11.9%4.1%2.1%1.3%0.12%
Mar 202681%11.2%4.4%1.7%1.3%0.29%
Apr 202678.5%11.4%6.3%2%1.5%0.34%
May 202679.9%12.2%4.4%2.2%1%0.23%
Jun 202679.9%11.4%5.4%2.2%1%0.1%
Jul 202683.1%8.7%4.9%2%1.2%0.09%
Aug 202683.3%9.7%3.5%1.7%1.6%0.13%
Sep 202680.8%11.6%4.2%1.7%1.6%0.16%

How has the Beko and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand slimline dishwasher brands in September 2026?

2 changes
  1. In September 2026, Fisher & Paykel lost share of searches among slimline dishwasher brands in New Zealand, from 83.3% to 80.8%.

  2. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

2 branded search terms

  • beko
  • beko appliances

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among slimline dishwasher brands

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