Brandwave

Samsung vs Westinghouse:Which is more popular by branded search in New Zealand?

In August 2026, Samsung had more branded searches than Westinghouse among fridge brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Westinghouse’s 7K, and held a 19% Share of Search versus Westinghouse’s 6.2%.

Share of Search among fridge brands in New Zealand in August 2026Which is more popular in search, Samsung or Westinghouse?
Samsung19%21.2K searches
vs
Westinghouse6.2%7K searches

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Which is more popular in search, Samsung or Westinghouse?

Compare the fridge and freezer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Samsung and Westinghouse among fridge brands in New Zealand, by month

Share of Search by month for Samsung, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierLGWestinghouseHisense
Oct 202547.9%17.7%14.1%9.7%6.3%4.4%
Nov 202549.1%18.1%13.3%9.3%5.7%4.5%
Dec 202545.5%19.6%13.6%9.9%5.9%5.6%
Jan 202646.1%18.3%14%10.4%6%5.2%
Feb 202648.1%17.3%13.2%11.7%5.6%4%
Mar 202647.2%16.9%12%13.7%5.8%4.4%
Apr 202645.3%18.4%13.4%11.5%6.1%5.4%
May 202648.2%17.7%12.4%11.8%5.7%4.3%
Jun 202647.8%18.2%12%12%5.3%4.6%
Jul 202647.8%17.8%12.6%11.5%5.9%4.5%
Aug 202646.1%19%13%11.4%6.2%4.3%
Sep 2026——————

How has the Samsung and Westinghouse comparison changed over the last 12 months?

  • Samsung was ahead of Westinghouse in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand moved from 17.7% to 19%, and its estimated monthly branded searches moved from 17.8K to 21.2K.
  • Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among fridge brands in New Zealand moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 6.3K to 7K.

How did search popularity change for New Zealand fridge brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.

  2. Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

35 branded search terms

  • 8kg samsung washing machine
  • monitor samsung gaming
  • samsung 11kg washing machine
  • samsung 12kg washing machine
  • samsung 27 curved monitor
  • samsung 27 inch monitor
  • samsung 4k monitor
  • samsung 9kg washing machine
  • samsung curved monitor
  • samsung digital inverter washing machine
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung french door fridge
  • samsung fridge
  • samsung fridge freezer
  • samsung integrated dishwasher
  • samsung monitor
  • samsung odyssey
  • samsung odyssey g3
  • samsung odyssey g5
  • samsung odyssey g5 27
  • samsung odyssey g5 32
  • samsung odyssey g6
  • samsung odyssey g7
  • samsung odyssey g9
  • samsung oled tv
  • samsung oven
  • samsung top load washing machine
  • samsung top loader
  • samsung tv
  • samsung washer dryer
  • samsung washer dryer combo
  • samsung washing machine
  • samsung washing machine repairing

Westinghouse

23 branded search terms

  • westinghouse
  • westinghouse 308l bottom mount fridge
  • westinghouse 8kg washing machine
  • westinghouse bar fridge
  • westinghouse co nz
  • westinghouse cooktop
  • westinghouse dishwasher
  • westinghouse dryer
  • westinghouse french door fridge
  • westinghouse fridge
  • westinghouse fridge freezer
  • westinghouse fridge freezer virtuoso
  • westinghouse induction cooktop
  • westinghouse near me
  • westinghouse nz
  • westinghouse online
  • westinghouse oven
  • westinghouse rangehood
  • westinghouse saturn
  • westinghouse two door fridge
  • westinghouse washing machine
  • westinghouse washing machine 7kg
  • westinghouse wdh804n7wa

How the Brand Demand Index is measured

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