Brandwave

How popular isBelkin?

In September 2026, people searched for Belkin by name about 4,320 times in New Zealand, a 19% increase from the previous year. These searches made up 43.2% of all New Zealand portable charger brand searches, placing Belkin first out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable charger brands, Belkin appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Belkin is the most searched of 7 competitors and the third most recommended in AI answers.

  1. BelkinShare of searches 43.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. AnkerShare of searches 27.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. UGREENShare of searches 14.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 5.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. CygnettShare of searches 3.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top portable charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Belkin appeared in all four answers. Belkin is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Cygnett2nd
  3. Belkin3rd
  4. UGREEN4th
  5. Samsung5th
  6. mophie5th
  7. Jackery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cygnett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • UGREEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Samsung1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • mophie1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jackery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable charger brands

4 answers

  • Asked ChatGPT

    “Which portable charger brand should I buy in New Zealand?”

    1. 1Anker
    2. 2Cygnett
    3. 3UGREEN
    4. 4Belkin

  • Asked ChatGPT

    “What are the best portable charger brands in New Zealand?”

    1. 1Anker
    2. 2UGREEN
    3. 3Belkin
    4. 4Cygnett

  • Asked ChatGPT

    “What's the best portable charger brand in New Zealand for phone battery backup?”

    1. 1Anker
    2. 2Cygnett
    3. 3Belkin
    4. 4Samsung

  • Searched Google, AI Overview

    “power bank nz”

    1. 1Anker
    2. 2Belkin
    3. 3Cygnett
    4. 4mophie

  • Searched Google, AI Overview

    “portable charger nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable charger brands compete with Belkin?

Belkin against portable charger brands in New Zealand, by month

Share of searches by month for Belkin, Anker, UGREEN, Samsung, Cygnett, Jackery, mophie. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerUGREENSamsungCygnettJackerymophie
Oct 202544.1%21.5%14.5%7.2%4.8%3.9%4%
Nov 202546.5%20.6%14.9%7.4%4%3.2%3.4%
Dec 202550.2%18.6%13.8%6.8%4.5%3%3.1%
Jan 202645.2%20.5%15.6%6.1%5%4.1%3.5%
Feb 202644.1%21.3%16.5%6.4%5.2%3.4%3%
Mar 202639.7%23.6%17.9%7%4.7%3.8%3.4%
Apr 202642.9%22.2%16.4%6.3%4.2%4.2%3.7%
May 202643.8%21.3%17.9%5.5%4.5%3.6%3.3%
Jun 202645.6%21.8%15%5.6%4.5%3.7%3.8%
Jul 202644.8%22.4%16.7%6.4%3.4%3.4%2.8%
Aug 202642.7%23.4%17.5%7%3.8%2.5%3.1%
Sep 202643.2%27.3%14.2%5.6%3.7%3%2.9%

  1. 1.Belkin

    43.2%

    Held 1st. 3K estimated branded searches, +2.7% vs prior month. Share +0.5 points.

  2. 2.Anker

    27.3%

    Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +3.9 points.

  3. 3.UGREEN

    14.2%

    Held 3rd. 990 estimated branded searches, -17.5% vs prior month. Share -3.3 points.

  4. 4.Samsung

    5.6%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -1.4 points.

  5. 5.Cygnett

    3.7%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Jackery

    3%

    Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.5 points.

  7. 7.mophie

    2.9%

    Moved from 6th to 7th. 200 estimated branded searches, -4.8% vs prior month. Share -0.2 points.

Compare popularity between Belkin and its closest rivals

Every comparison with Belkin

12 comparisons

How has branded search demand for Belkin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Belkin in New Zealand rose from 3.6K to 4.3K.
  • Across the 12 months ending September 2026, Belkin’s share of searches among portable charger brands in New Zealand decreased from 44.1% to 43.2%.
  • Across the 12 months ending September 2026, Belkin’s share of searches among portable charger brands in New Zealand peaked at 50.2% in December 2025 and was lowest at 39.7% in March 2026.

How did search popularity change for New Zealand portable charger brands in September 2026?

5 changes

  1. In September 2026, Jackery overtook mophie to rank 6th among portable charger brands in New Zealand, with 3% of the searches.

  2. In September 2026, Anker gained share of searches among portable charger brands in New Zealand, from 23.4% to 27.3%.

  3. In September 2026, UGREEN lost share of searches among portable charger brands in New Zealand, from 17.5% to 14.2%.

  4. In September 2026, Samsung lost share of searches among portable charger brands in New Zealand, from 7% to 5.6%.

  5. Estimated monthly branded searches for Belkin in New Zealand rose 25% over 12 measured months, from 2.4K to 3K in September 2026.

How are Belkin’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin cable
  • belkin car chargers
  • belkin case
  • belkin charger
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin power bank
  • belkin powerbank
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Belkin compete?

Belkin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands1st of 730.3%Show ranking
Docking station brands1st of 734.9%Show ranking
MagSafe charger brands1st of 438%Show ranking
Portable charger brands1st of 743.2%Shown above
Creator with pink hair and a pink jacket

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