Brandwave

How popular isBelkin?

In September 2026, people searched for Belkin by name about 4,320 times in New Zealand, a 19% increase from the previous year. These searches made up 30.3% of all New Zealand phone accessory brand searches, placing Belkin first out of seven brands. When we asked both ChatGPT and Google AI Overviews about phone accessory brands, Belkin appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Belkin is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. BelkinShare of searches 30.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. AnkerShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OtterBoxShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. UGREENShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SpigenShare of searches 7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Belkin is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. OtterBox2nd
  3. Anker3rd
  4. Belkin4th
  5. Cygnett5th
  6. UGREEN6th
  7. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which phone accessory brands compete with Belkin?

Belkin against phone accessory brands in New Zealand, by month

Share of searches by month for Belkin, Anker, OtterBox, UGREEN, Spigen, Cygnett, mophie. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerOtterBoxUGREENSpigenCygnettmophie
Oct 202529.6%20.1%21.8%8.6%7.2%6.8%6%
Nov 202531.8%20.9%19.1%8.6%6.3%6.9%6.3%
Dec 202536.9%17%17.4%8%5.7%8.6%6.3%
Jan 202631.7%21.4%17%9.3%6.5%8.3%5.8%
Feb 202629.2%26.4%16.1%8.9%6.4%8%5%
Mar 202624.6%32.1%17.8%9.3%5.5%6.1%4.6%
Apr 202629.7%27.6%14.1%9.3%5.4%7.9%6.1%
May 202631.8%22.2%16.9%11.2%5.2%7%5.7%
Jun 202632.1%23.1%17%10.2%5.2%7%5.3%
Jul 202630.3%27.4%15.5%10.5%4.5%6.6%5.3%
Aug 202631.2%26.1%14.3%12%4.3%6.8%5.4%
Sep 202630.3%25.3%16.5%9.6%7%6.4%5%

  1. 1.Belkin

    30.3%

    Held 1st. 4.3K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

  2. 2.Anker

    25.3%

    Held 2nd. 3.6K estimated branded searches, +1.7% vs prior month. Share -0.8 points.

  3. 3.OtterBox

    16.5%

    Held 3rd. 2.4K estimated branded searches, +21.1% vs prior month. Share +2.2 points.

  4. 4.UGREEN

    9.6%

    Held 4th. 1.4K estimated branded searches, -16% vs prior month. Share -2.4 points.

  5. 5.Spigen

    7%

    Moved from 7th to 5th. 1K estimated branded searches, +69.5% vs prior month. Share +2.7 points.

  6. 6.Cygnett

    6.4%

    Moved from 5th to 6th. 920 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.mophie

    5%

    Moved from 6th to 7th. 710 estimated branded searches, -2.7% vs prior month. Share -0.4 points.

Compare popularity between Belkin and its closest rivals

Every comparison with Belkin

12 comparisons

How has branded search demand for Belkin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Belkin in New Zealand rose from 3.6K to 4.3K.
  • Across the 12 months ending September 2026, Belkin’s share of searches among phone accessory brands in New Zealand increased from 29.6% to 30.3%.
  • Across the 12 months ending September 2026, Belkin’s share of searches among phone accessory brands in New Zealand peaked at 36.9% in December 2025 and was lowest at 24.6% in March 2026.

How did search popularity change for New Zealand phone accessory brands in September 2026?

6 changes

  1. In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches.

  2. In September 2026, OtterBox gained share of searches among phone accessory brands in New Zealand, from 14.3% to 16.5%.

  3. In September 2026, UGREEN lost share of searches among phone accessory brands in New Zealand, from 12% to 9.6%.

  4. In September 2026, Belkin lost share of searches among phone accessory brands in New Zealand, from 31.2% to 30.3%.

  5. In September 2026, Anker lost share of searches among phone accessory brands in New Zealand, from 26.1% to 25.3%.

  6. Estimated monthly branded searches for Cygnett in New Zealand rose 10.8% over 12 measured months, from 830 to 920 in September 2026.

How are Belkin’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin cable
  • belkin car chargers
  • belkin case
  • belkin charger
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin power bank
  • belkin powerbank
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Belkin compete?

Belkin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands1st of 730.3%Shown above
Docking station brands1st of 734.9%Show ranking
MagSafe charger brands1st of 438%Show ranking
Portable charger brands1st of 743.2%Show ranking
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