Brandwave

Belkin vs CalDigit:Which is more popular?

In September 2026, Belkin had more branded searches than CalDigit among docking station brands in New Zealand. Belkin had about 2,770 branded searches, while CalDigit had 50. Belkin made up 34.9% of all docking station brand searches we track, and CalDigit accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about docking station brands, CalDigit appeared in three of the five answers and Belkin in none.

Among docking station brands in New Zealand in September 2026

Who do people search for more?

Belkin, about 55 searches for every 1 for CalDigit

Belkin 2.8K searchesCalDigit 50 searches

Who does AI mention more?

CalDigit, mentioned in 3 of 5 answers, Belkin in 0

CalDigit in 3 of 5Belkin in 0 of 5

Who does AI recommend more?

CalDigit, the only one of the two named

CalDigit first in 3Belkin never named

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Top docking station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CalDigit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Belkin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kensington1st
  2. Anker2nd
  3. CalDigit3rd
  4. Dell4th
  5. Plugable5th
  6. UGREEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CalDigit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about docking station brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Belkin or CalDigit more popular in search?

This chart shows how often people search Google for Belkin and CalDigit by name. Each line represents a brand's share of searches for all seven docking station brands we track, month by month, from searches in New Zealand.

Belkin and CalDigit among docking station brands in New Zealand, by month

Share of searches by month for Belkin, CalDigit. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinKensingtonAnkerUGREENDellCalDigitPlugable
Oct 202531.3%34.6%16.5%11.1%5.5%0.71%0.28%
Nov 202537.5%25.3%17.6%12.7%5.4%1.2%0.26%
Dec 202542.2%24.4%16.6%12.3%3.5%0.88%0.13%
Jan 202636.9%26.1%17.6%13.4%4.5%1.2%0.27%
Feb 202633.2%31.1%17.1%13.2%4.5%0.81%0.16%
Mar 202630.8%28.4%19.2%14.6%5.1%1.6%0.29%
Apr 202633.8%26.6%18.8%13.9%5.4%1.2%0.27%
May 202631.3%32.4%16.4%13.7%4.7%1.2%0.27%
Jun 202635.2%27.8%18%12.4%5.1%1.3%0.14%
Jul 202635.2%26.5%18.7%13.9%4.5%0.95%0.27%
Aug 202632.7%28.6%18.8%14.1%4.8%0.82%0.12%
Sep 202634.9%24.3%24%12.5%3.5%0.63%0.13%

How has the Belkin and CalDigit comparison changed over the last 12 months?

3 findings
  • Belkin was ahead of CalDigit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Belkin’s share of searches among docking station brands in New Zealand moved from 31.3% to 34.9%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
  • Across the 12 months ending September 2026, CalDigit’s share of searches among docking station brands in New Zealand moved from 0.71% to 0.63%, and its estimated monthly branded searches held steady at 50.

How did search popularity change for New Zealand docking station brands in September 2026?

2 changes
  1. In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%.

  2. CalDigit’s share of searches among docking station brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.63% in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Belkin’s and CalDigit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

10 branded search terms

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin earbuds
  • belkin headphones
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

CalDigit

1 branded search term

  • caldigit

How the Brand Demand Index is measured

Other head-to-heads among docking station brands

Creator with pink hair and a pink jacket

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