Brandwave

Phone accessory brands in New Zealand:Which brands are most popular in search?

In August 2026, Anker was the most searched among phone accessory brands in New Zealand, with an estimated 6.5K branded searches and 34.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Anker34.2%
  2. Belkin24.2%
  3. OtterBox22.1%
  4. UGREEN10.1%
  5. Cygnett5.4%
  6. mophie3.9%

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Share of SearchLeaderboard

Compare the phone case, charger and power bank brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among phone accessory brands in New Zealand, by month

Share of Search by month for Anker, Belkin, OtterBox, UGREEN, Cygnett, mophie. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerBelkinOtterBoxUGREENCygnettmophie
Oct 202522.3%26.8%30.8%9%6%5.1%
Nov 202522.9%28.5%28%9%6.3%5.3%
Dec 202520.5%33.4%24.2%8.4%8%5.5%
Jan 202623.2%29%25.4%9.7%7.8%5%
Feb 202628.5%24%28.8%8.1%6.7%3.9%
Mar 202634.3%20.4%28.2%8.5%5.2%3.5%
Apr 202629.7%23.7%26.9%8.3%6.8%4.7%
May 202624.6%27.4%29.4%9.3%5.3%4%
Jun 202625.9%27.3%30%8.3%5%3.5%
Jul 202631.3%24.4%27%8.6%5.1%3.6%
Aug 202634.2%24.2%22.1%10.1%5.4%3.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Anker

    34.2%

    held 1st · 6.5K estimated branded searches · +6.7% vs prior month · +2.9 points

  2. 2.Belkin

    24.2%

    moved from 3rd to 2nd · 4.6K estimated branded searches · -2.9% vs prior month · -0.2 points

  3. 3.OtterBox

    22.1%

    moved from 2nd to 3rd · 4.2K estimated branded searches · -20% vs prior month · -4.9 points

  4. 4.UGREEN

    10.1%

    held 4th · 1.9K estimated branded searches · +15.5% vs prior month · +1.6 points

  5. 5.Cygnett

    5.4%

    held 5th · 1K estimated branded searches · +4% vs prior month · +0.3 points

  6. 6.mophie

    3.9%

    held 6th · 750 estimated branded searches · +5.6% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among phone accessory brands in New Zealand?

In August 2026, Anker was the most searched among phone accessory brands in New Zealand, with an estimated 6.5K branded searches and 34.2% estimated Share of Search within this set. Belkin is in 2nd place, 10 percentage points behind at 24.2% Share of Search.

New Zealand phone accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Anker22.3% → 34.2%34.3%Mar 202620.5%Dec 20253rd → 1st
Belkin26.8% → 24.2%33.4%Dec 202520.4%Mar 20262nd
OtterBox30.8% → 22.1%30.8%Oct 202522.1%Aug 20261st → 3rd
UGREEN9% → 10.1%10.1%Aug 20268.1%Feb 20264th
Cygnett6% → 5.4%8%Dec 20255%Jun 20265th
mophie5.1% → 3.9%5.5%Dec 20253.5%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Anker’s estimated Share of Search among phone accessory brands in New Zealand increased from 22.3% to 34.2%.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand decreased from 26.8% to 24.2%.
  • Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone accessory brands in New Zealand decreased from 30.8% to 22.1%.
  • Across the 11 months ending August 2026, UGREEN’s estimated Share of Search among phone accessory brands in New Zealand increased from 9% to 10.1%.
  • Across the 11 months ending August 2026, Cygnett’s estimated Share of Search among phone accessory brands in New Zealand decreased from 6% to 5.4%.
  • Across the 11 months ending August 2026, mophie’s estimated Share of Search among phone accessory brands in New Zealand decreased from 5.1% to 3.9%.
  • Across the 11 months ending August 2026, Anker’s estimated Share of Search among phone accessory brands in New Zealand peaked at 34.3% in March 2026 and was lowest at 20.5% in December 2025.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand peaked at 33.4% in December 2025 and was lowest at 20.4% in March 2026.
  • Across the 11 months ending August 2026, UGREEN’s estimated Share of Search among phone accessory brands in New Zealand peaked at 10.1% in August 2026 and was lowest at 8.1% in February 2026.
  • Across the 11 months ending August 2026, Cygnett’s estimated Share of Search among phone accessory brands in New Zealand peaked at 8% in December 2025 and was lowest at 5% in June 2026.
  • Across the 11 months ending August 2026, mophie’s estimated Share of Search among phone accessory brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.5% in June 2026.
  • Across the 11 months ending August 2026, Anker rose from 3rd to 1st among phone accessory brands in New Zealand.
  • Across the 11 months ending August 2026, OtterBox fell from 1st to 3rd among phone accessory brands in New Zealand.

How did search popularity change for New Zealand phone accessory brands in August 2026?

  1. In August 2026, Anker gained estimated Share of Search among phone accessory brands in New Zealand, from 31.3% to 34.2%.

  2. In August 2026, UGREEN gained estimated Share of Search among phone accessory brands in New Zealand, from 8.6% to 10.1%.

  3. In August 2026, OtterBox lost estimated Share of Search among phone accessory brands in New Zealand, from 27% to 22.1%.

  4. Belkin’s estimated Share of Search among phone accessory brands in New Zealand has lost ground for 3 months in a row, from 27.4% to 24.2% in August 2026.

  5. Estimated monthly branded searches for Cygnett in New Zealand rose 14.4% over 11 measured months, from 900 to 1K in August 2026.

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