Brandwave

How popular isBelkin?

In September 2026, people searched for Belkin by name about 4,320 times in New Zealand, a 19% increase from the previous year. These searches made up 38% of all New Zealand MagSafe charger brand searches, placing Belkin first out of four brands. When we asked both ChatGPT and Google AI Overviews about MagSafe charger brands, Belkin appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Belkin is the most searched of 4 competitors and the second most recommended in AI answers.

  1. BelkinShare of searches 38%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OtterBoxShare of searches 29.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AnkerShare of searches 24.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Apple MagSafeShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top MagSafe charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkin appeared in all five answers. Belkin is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Belkin2nd
  3. Apple MagSafe3rd
  4. OtterBox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MagSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MagSafe charger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MagSafe charger brands compete with Belkin?

Belkin against MagSafe charger brands in New Zealand, by month

Share of searches by month for Belkin, OtterBox, Anker, Apple MagSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinOtterBoxAnkerApple MagSafe
Oct 202536.1%39.1%17.6%7.2%
Nov 202540.1%34.5%17.8%7.6%
Dec 202543.5%31.8%16.1%8.6%
Jan 202640.6%31.4%18.4%9.6%
Feb 202638.6%31%18.7%11.6%
Mar 202633.3%34.4%19.8%12.5%
Apr 202640.5%28.4%21%10.1%
May 202636.2%26.5%17.6%19.6%
Jun 202633.9%24.3%16.1%25.7%
Jul 202634.2%24.1%17.1%24.6%
Aug 202637.7%24%20.6%17.7%
Sep 202638%29.1%24.1%8.9%

  1. 1.Belkin

    38%

    Held 1st. 3K estimated branded searches, +2.7% vs prior month. Share +0.3 points.

  2. 2.OtterBox

    29.1%

    Held 2nd. 2.3K estimated branded searches, +23.7% vs prior month. Share +5.1 points.

  3. 3.Anker

    24.1%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +3.4 points.

  4. 4.Apple MagSafe

    8.9%

    Held 4th. 700 estimated branded searches, -48.9% vs prior month. Share -8.8 points.

Compare popularity between Belkin and its closest rivals

Every comparison with Belkin

12 comparisons

How has branded search demand for Belkin changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Belkin in New Zealand rose from 3.6K to 4.3K.
  • Across the 12 months ending September 2026, Belkin’s share of searches among MagSafe charger brands in New Zealand increased from 36.1% to 38%.
  • Across the 12 months ending September 2026, Belkin’s share of searches among MagSafe charger brands in New Zealand peaked at 43.5% in December 2025 and was lowest at 33.3% in March 2026.
  • Across the 12 months ending September 2026, Belkin rose from 2nd to 1st among MagSafe charger brands in New Zealand.

How did search popularity change for New Zealand MagSafe charger brands in September 2026?

4 changes

  1. In September 2026, OtterBox gained share of searches among MagSafe charger brands in New Zealand, from 24% to 29.1%.

  2. In September 2026, Anker gained share of searches among MagSafe charger brands in New Zealand, from 20.6% to 24.1%.

  3. In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%.

  4. Belkin’s share of searches among MagSafe charger brands in New Zealand has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.

How are Belkin’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin cable
  • belkin car chargers
  • belkin case
  • belkin charger
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin power bank
  • belkin powerbank
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Belkin compete?

Belkin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands1st of 730.3%Show ranking
Docking station brands1st of 734.9%Show ranking
MagSafe charger brands1st of 438%Shown above
Portable charger brands1st of 743.2%Show ranking
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