Brandwave

Belkin vs OtterBox:Which is more popular?

In September 2026, Belkin had more branded searches than OtterBox among MagSafe charger brands in New Zealand. Belkin had about 3,000 branded searches, while OtterBox had 2,300. Belkin made up 38% of all MagSafe charger brand searches we track, and OtterBox accounted for 29.1%. When we asked ChatGPT and Google AI Overviews about MagSafe charger brands, Belkin appeared in all five answers and OtterBox in none.

Among MagSafe charger brands in New Zealand in September 2026

Who do people search for more?

Belkin, about 30% more searches than OtterBox

Belkin 3K searchesOtterBox 2.3K searches

Who does AI mention more?

Belkin, mentioned in every answer we collected

Belkin in 5 of 5OtterBox in 0 of 5

Who does AI recommend more?

Belkin, the only one of the two named

Belkin first in 4OtterBox never named

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Top MagSafe charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkin appeared in all five answers. OtterBox did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Belkin2nd
  3. Apple MagSafe3rd
  4. OtterBox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MagSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MagSafe charger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Belkin or OtterBox more popular in search?

This chart shows how often people search Google for Belkin and OtterBox by name. Each line represents a brand's share of searches for all four MagSafe charger brands we track, month by month, from searches in New Zealand.

Belkin and OtterBox among MagSafe charger brands in New Zealand, by month

Share of searches by month for Belkin, OtterBox. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinOtterBoxAnkerApple MagSafe
Oct 202536.1%39.1%17.6%7.2%
Nov 202540.1%34.5%17.8%7.6%
Dec 202543.5%31.8%16.1%8.6%
Jan 202640.6%31.4%18.4%9.6%
Feb 202638.6%31%18.7%11.6%
Mar 202633.3%34.4%19.8%12.5%
Apr 202640.5%28.4%21%10.1%
May 202636.2%26.5%17.6%19.6%
Jun 202633.9%24.3%16.1%25.7%
Jul 202634.2%24.1%17.1%24.6%
Aug 202637.7%24%20.6%17.7%
Sep 202638%29.1%24.1%8.9%

How has the Belkin and OtterBox comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Belkin took it in November 2025, OtterBox took it in March 2026, Belkin took it in April 2026.
  • Across the 12 months ending September 2026, Belkin’s share of searches among MagSafe charger brands in New Zealand moved from 36.1% to 38%, and its estimated monthly branded searches moved from 2.4K to 3K.
  • Across the 12 months ending September 2026, OtterBox’s share of searches among MagSafe charger brands in New Zealand moved from 39.1% to 29.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K.

How did search popularity change for New Zealand MagSafe charger brands in September 2026?

2 changes

  1. In September 2026, OtterBox gained share of searches among MagSafe charger brands in New Zealand, from 24% to 29.1%.

  2. Belkin’s share of searches among MagSafe charger brands in New Zealand has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Belkin’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

12 branded search terms

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin car chargers
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

OtterBox

7 branded search terms

  • otterbox
  • otterbox box
  • otterbox defender
  • otterbox defender pro
  • otterbox fre
  • otterbox screen protector
  • otterbox symmetry

How the Brand Demand Index is measured

Other head-to-heads among MagSafe charger brands

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