Brandwave

Apple MagSafe vs Belkin:Which is more popular?

In September 2026, Belkin had more branded searches than Apple MagSafe among MagSafe charger brands in New Zealand. Belkin had about 3,000 branded searches, while Apple MagSafe had 700. Belkin made up 38% of all MagSafe charger brand searches we track, and Apple MagSafe accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about MagSafe charger brands, both Apple MagSafe and Belkin appeared in all five answers. Belkin was mentioned before Apple MagSafe in three out of four answers.

Among MagSafe charger brands in New Zealand in September 2026

Who do people search for more?

Belkin, about 4 searches for every 1 for Apple MagSafe

Belkin 3K searchesApple MagSafe 700 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Apple MagSafe in 5 of 5Belkin in 5 of 5

Who does AI recommend more?

Belkin, named ahead of Apple MagSafe in 3 of 4 answers

Belkin first in 3Apple MagSafe first in 1

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Top MagSafe charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Apple MagSafe and Belkin showed up in all five answers. Belkin was listed before Apple MagSafe in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Belkin2nd
  3. Apple MagSafe3rd
  4. OtterBox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MagSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MagSafe charger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apple MagSafe or Belkin more popular in search?

This chart shows how often people search Google for Apple MagSafe and Belkin by name. Each line represents a brand's share of searches for all four MagSafe charger brands we track, month by month, from searches in New Zealand.

Apple MagSafe and Belkin among MagSafe charger brands in New Zealand, by month

Share of searches by month for Belkin, Apple MagSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinOtterBoxAnkerApple MagSafe
Oct 202536.1%39.1%17.6%7.2%
Nov 202540.1%34.5%17.8%7.6%
Dec 202543.5%31.8%16.1%8.6%
Jan 202640.6%31.4%18.4%9.6%
Feb 202638.6%31%18.7%11.6%
Mar 202633.3%34.4%19.8%12.5%
Apr 202640.5%28.4%21%10.1%
May 202636.2%26.5%17.6%19.6%
Jun 202633.9%24.3%16.1%25.7%
Jul 202634.2%24.1%17.1%24.6%
Aug 202637.7%24%20.6%17.7%
Sep 202638%29.1%24.1%8.9%

How has the Apple MagSafe and Belkin comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand MagSafe charger brands in September 2026?

2 changes

  1. In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%.

  2. Belkin’s share of searches among MagSafe charger brands in New Zealand has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Apple MagSafe’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple MagSafe

2 branded search terms

  • apple magsafe
  • apple magsafe charger

Belkin

12 branded search terms

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin car chargers
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

How the Brand Demand Index is measured

Other head-to-heads among MagSafe charger brands

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