Apple MagSafe vs OtterBox:Which is more popular?
In September 2026, OtterBox had more branded searches than Apple MagSafe among MagSafe charger brands in New Zealand. OtterBox had about 2,300 branded searches, while Apple MagSafe had 700. OtterBox made up 29.1% of all MagSafe charger brand searches we track, and Apple MagSafe accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about MagSafe charger brands, Apple MagSafe appeared in all five answers and OtterBox in none.
Who do people search for more?
OtterBox, about 3 searches for every 1 for Apple MagSafe
Who does AI mention more?
Apple MagSafe, mentioned in every answer we collected
Who does AI recommend more?
Apple MagSafe, the only one of the two named
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Top MagSafe charger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MagSafe appeared in all five answers. OtterBox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Anker1st
Belkin2nd- Apple MagSafe3rd
- OtterBox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Belkin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple MagSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MagSafe charger brands
5 answers
Asked ChatGPT
“Which MagSafe charger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MagSafe charger brands in New Zealand?”
Asked ChatGPT
“What's the best MagSafe charger brand in New Zealand for a phone charger?”
Searched Google, AI Overview
“wireless charger for iphone”
Searched Google, AI Overview
“magsafe charger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Apple MagSafe or OtterBox more popular in search?
This chart shows how often people search Google for Apple MagSafe and OtterBox by name. Each line represents a brand's share of searches for all four MagSafe charger brands we track, month by month, from searches in New Zealand.
Share of searches by month for OtterBox, Apple MagSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkin | OtterBox | Anker | Apple MagSafe |
|---|---|---|---|---|
| Oct 2025 | 36.1% | 39.1% | 17.6% | 7.2% |
| Nov 2025 | 40.1% | 34.5% | 17.8% | 7.6% |
| Dec 2025 | 43.5% | 31.8% | 16.1% | 8.6% |
| Jan 2026 | 40.6% | 31.4% | 18.4% | 9.6% |
| Feb 2026 | 38.6% | 31% | 18.7% | 11.6% |
| Mar 2026 | 33.3% | 34.4% | 19.8% | 12.5% |
| Apr 2026 | 40.5% | 28.4% | 21% | 10.1% |
| May 2026 | 36.2% | 26.5% | 17.6% | 19.6% |
| Jun 2026 | 33.9% | 24.3% | 16.1% | 25.7% |
| Jul 2026 | 34.2% | 24.1% | 17.1% | 24.6% |
| Aug 2026 | 37.7% | 24% | 20.6% | 17.7% |
| Sep 2026 | 38% | 29.1% | 24.1% | 8.9% |
How has the Apple MagSafe and OtterBox comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Apple MagSafe took it in June 2026, OtterBox took it in August 2026.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand moved from 7.2% to 8.9%, and its estimated monthly branded searches moved from 480 to 700.
- Across the 12 months ending September 2026, OtterBox’s share of searches among MagSafe charger brands in New Zealand moved from 39.1% to 29.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand MagSafe charger brands in September 2026?
2 changes
In September 2026, OtterBox gained share of searches among MagSafe charger brands in New Zealand, from 24% to 29.1%.
In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Apple MagSafe’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple MagSafe
2 branded search terms
- apple magsafe
- apple magsafe charger
OtterBox
7 branded search terms
- otterbox
- otterbox box
- otterbox defender
- otterbox defender pro
- otterbox fre
- otterbox screen protector
- otterbox symmetry
Other head-to-heads among MagSafe charger brands
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