How popular isOtterBox in search?
In August 2026, there were an estimated 4.2K branded searches for OtterBox in New Zealand which is down 7.8% over the last 11 months. OtterBox holds 22.1% estimated Share of Search among New Zealand phone accessory brands and is ranked 3rd of 6 competitors for search popularity.
Follow OtterBox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which phone accessory brands compete with OtterBox?
Share of Search by month for Anker, Belkin, OtterBox, UGREEN, Cygnett, mophie. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | Belkin | OtterBox | UGREEN | Cygnett | mophie |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 26.8% | 30.8% | 9% | 6% | 5.1% |
| Nov 2025 | 22.9% | 28.5% | 28% | 9% | 6.3% | 5.3% |
| Dec 2025 | 20.5% | 33.4% | 24.2% | 8.4% | 8% | 5.5% |
| Jan 2026 | 23.2% | 29% | 25.4% | 9.7% | 7.8% | 5% |
| Feb 2026 | 28.5% | 24% | 28.8% | 8.1% | 6.7% | 3.9% |
| Mar 2026 | 34.3% | 20.4% | 28.2% | 8.5% | 5.2% | 3.5% |
| Apr 2026 | 29.7% | 23.7% | 26.9% | 8.3% | 6.8% | 4.7% |
| May 2026 | 24.6% | 27.4% | 29.4% | 9.3% | 5.3% | 4% |
| Jun 2026 | 25.9% | 27.3% | 30% | 8.3% | 5% | 3.5% |
| Jul 2026 | 31.3% | 24.4% | 27% | 8.6% | 5.1% | 3.6% |
| Aug 2026 | 34.2% | 24.2% | 22.1% | 10.1% | 5.4% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.2% | 6.5K | +6.7% | +2.9 points | |
| 2, moved from 3rd to 2nd | 24.2% | 4.6K | -2.9% | -0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.1% | 4.2K | -20% | -4.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.1% | 1.9K | +15.5% | +1.6 points | |
| 5, held 5th | 5.4% | 1K | +4% | +0.3 points | |
| 6, held 6th | 3.9% | 750 | +5.6% | +0.3 points |
1.
Anker34.2%
held 1st · 6.5K estimated branded searches · +6.7% vs prior month · +2.9 points
2.
Belkin24.2%
moved from 3rd to 2nd · 4.6K estimated branded searches · -2.9% vs prior month · -0.2 points
3.
OtterBox22.1%
moved from 2nd to 3rd · 4.2K estimated branded searches · -20% vs prior month · -4.9 points
4.
UGREEN10.1%
held 4th · 1.9K estimated branded searches · +15.5% vs prior month · +1.6 points
5.
Cygnett5.4%
held 5th · 1K estimated branded searches · +4% vs prior month · +0.3 points
6.
mophie3.9%
held 6th · 750 estimated branded searches · +5.6% vs prior month · +0.3 points
Compare search popularity between OtterBox and its closest rivals
How has branded search demand for OtterBox changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OtterBox in New Zealand fell from 4.6K to 4.2K.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone accessory brands in New Zealand decreased from 30.8% to 22.1%.
- Across the 11 months ending August 2026, OtterBox fell from 1st to 3rd among phone accessory brands in New Zealand.
How did search popularity change for New Zealand phone accessory brands in August 2026?
5 changes
In August 2026, Anker gained estimated Share of Search among phone accessory brands in New Zealand, from 31.3% to 34.2%.
In August 2026, UGREEN gained estimated Share of Search among phone accessory brands in New Zealand, from 8.6% to 10.1%.
In August 2026, OtterBox lost estimated Share of Search among phone accessory brands in New Zealand, from 27% to 22.1%.
Belkin’s estimated Share of Search among phone accessory brands in New Zealand has lost ground for 3 months in a row, from 27.4% to 24.2% in August 2026.
Estimated monthly branded searches for Cygnett in New Zealand rose 14.4% over 11 measured months, from 900 to 1K in August 2026.
How is OtterBox measured?
Brandwave collects information about searches that people make online using OtterBox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- otterbox
- otterbox box
- otterbox cable
- otterbox charger
- otterbox com
- otterbox commuter
- otterbox defender
- otterbox defender phone case
- otterbox defender pro
- otterbox fre
- otterbox i phone 13
- otterbox lifeproof case
- otterbox near me
- otterbox nz
- otterbox online
- otterbox phone cases
- otterbox phone covers
- otterbox power bank
- otterbox screen protector
- otterbox symmetry
Do you work for OtterBox? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is OtterBox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.