OtterBox vs Spigen:Which is more popular?
In September 2026, OtterBox had more branded searches than Spigen among phone accessory brands in New Zealand. OtterBox had about 2,350 branded searches, while Spigen had 1,000. OtterBox made up 16.5% of all phone accessory brand searches we track, and Spigen accounted for 7%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, both OtterBox and Spigen appeared in all five answers. Spigen was mentioned before OtterBox in four out of five answers.
Who do people search for more?
OtterBox, about 2 searches for every 1 for Spigen
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Spigen, named ahead of OtterBox in 4 of 5 answers
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Top phone accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both OtterBox and Spigen showed up in all five answers. Spigen was listed before OtterBox in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about phone accessory brands
5 answers
Asked ChatGPT
“Which phone accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best phone accessory brands in New Zealand?”
Asked ChatGPT
“What's the best phone accessory brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best phone accessories”
Searched Google, AI Overview
“phone case brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OtterBox or Spigen more popular in search?
This chart shows how often people search Google for OtterBox and Spigen by name. Each line represents a brand's share of searches for all seven phone accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for OtterBox, Spigen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkin | Anker | OtterBox | UGREEN | Spigen | Cygnett | mophie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 20.1% | 21.8% | 8.6% | 7.2% | 6.8% | 6% |
| Nov 2025 | 31.8% | 20.9% | 19.1% | 8.6% | 6.3% | 6.9% | 6.3% |
| Dec 2025 | 36.9% | 17% | 17.4% | 8% | 5.7% | 8.6% | 6.3% |
| Jan 2026 | 31.7% | 21.4% | 17% | 9.3% | 6.5% | 8.3% | 5.8% |
| Feb 2026 | 29.2% | 26.4% | 16.1% | 8.9% | 6.4% | 8% | 5% |
| Mar 2026 | 24.6% | 32.1% | 17.8% | 9.3% | 5.5% | 6.1% | 4.6% |
| Apr 2026 | 29.7% | 27.6% | 14.1% | 9.3% | 5.4% | 7.9% | 6.1% |
| May 2026 | 31.8% | 22.2% | 16.9% | 11.2% | 5.2% | 7% | 5.7% |
| Jun 2026 | 32.1% | 23.1% | 17% | 10.2% | 5.2% | 7% | 5.3% |
| Jul 2026 | 30.3% | 27.4% | 15.5% | 10.5% | 4.5% | 6.6% | 5.3% |
| Aug 2026 | 31.2% | 26.1% | 14.3% | 12% | 4.3% | 6.8% | 5.4% |
| Sep 2026 | 30.3% | 25.3% | 16.5% | 9.6% | 7% | 6.4% | 5% |
How has the OtterBox and Spigen comparison changed over the last 12 months?
3 findings
- OtterBox was ahead of Spigen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OtterBox’s share of searches among phone accessory brands in New Zealand moved from 21.8% to 16.5%, and its estimated monthly branded searches moved from 2.7K to 2.4K.
- Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand moved from 7.2% to 7%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for New Zealand phone accessory brands in September 2026?
2 changes
In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches.
In September 2026, OtterBox gained share of searches among phone accessory brands in New Zealand, from 14.3% to 16.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using OtterBox’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among phone accessory brands
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