Brandwave

Belkin vs OtterBox:Which is more popular?

In September 2026, Belkin had more branded searches than OtterBox among phone accessory brands in New Zealand. Belkin had about 4,320 branded searches, while OtterBox had 2,350. Belkin made up 30.3% of all phone accessory brand searches we track, and OtterBox accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, OtterBox appeared in all five answers and Belkin in four. OtterBox was mentioned before Belkin in three out of five answers.

Among phone accessory brands in New Zealand in September 2026

Who do people search for more?

Belkin, about 84% more searches than OtterBox

Belkin 4.3K searchesOtterBox 2.4K searches

Who does AI mention more?

OtterBox, mentioned in every answer we collected

OtterBox in 5 of 5Belkin in 4 of 5

Who does AI recommend more?

OtterBox, named ahead of Belkin in 3 of 5 answers

OtterBox first in 3Belkin first in 2

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Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OtterBox appeared in all five answers. Belkin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OtterBox was listed before Belkin in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. OtterBox2nd
  3. Anker3rd
  4. Belkin4th
  5. Cygnett5th
  6. UGREEN6th
  7. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Belkin or OtterBox more popular in search?

This chart shows how often people search Google for Belkin and OtterBox by name. Each line represents a brand's share of searches for all seven phone accessory brands we track, month by month, from searches in New Zealand.

Belkin and OtterBox among phone accessory brands in New Zealand, by month

Share of searches by month for Belkin, OtterBox. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerOtterBoxUGREENSpigenCygnettmophie
Oct 202529.6%20.1%21.8%8.6%7.2%6.8%6%
Nov 202531.8%20.9%19.1%8.6%6.3%6.9%6.3%
Dec 202536.9%17%17.4%8%5.7%8.6%6.3%
Jan 202631.7%21.4%17%9.3%6.5%8.3%5.8%
Feb 202629.2%26.4%16.1%8.9%6.4%8%5%
Mar 202624.6%32.1%17.8%9.3%5.5%6.1%4.6%
Apr 202629.7%27.6%14.1%9.3%5.4%7.9%6.1%
May 202631.8%22.2%16.9%11.2%5.2%7%5.7%
Jun 202632.1%23.1%17%10.2%5.2%7%5.3%
Jul 202630.3%27.4%15.5%10.5%4.5%6.6%5.3%
Aug 202631.2%26.1%14.3%12%4.3%6.8%5.4%
Sep 202630.3%25.3%16.5%9.6%7%6.4%5%

How has the Belkin and OtterBox comparison changed over the last 12 months?

3 findings
  • Belkin was ahead of OtterBox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Belkin’s share of searches among phone accessory brands in New Zealand moved from 29.6% to 30.3%, and its estimated monthly branded searches moved from 3.6K to 4.3K.
  • Across the 12 months ending September 2026, OtterBox’s share of searches among phone accessory brands in New Zealand moved from 21.8% to 16.5%, and its estimated monthly branded searches moved from 2.7K to 2.4K.

How did search popularity change for New Zealand phone accessory brands in September 2026?

2 changes

  1. In September 2026, OtterBox gained share of searches among phone accessory brands in New Zealand, from 14.3% to 16.5%.

  2. In September 2026, Belkin lost share of searches among phone accessory brands in New Zealand, from 31.2% to 30.3%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Belkin’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

17 branded search terms

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin cable
  • belkin car chargers
  • belkin case
  • belkin charger
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin power bank
  • belkin powerbank
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

OtterBox

11 branded search terms

  • otterbox
  • otterbox box
  • otterbox cable
  • otterbox charger
  • otterbox defender
  • otterbox defender pro
  • otterbox fre
  • otterbox lifeproof case
  • otterbox power bank
  • otterbox screen protector
  • otterbox symmetry

How the Brand Demand Index is measured

Other head-to-heads among phone accessory brands

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