Anker vs OtterBox:Which is more popular?
In September 2026, Anker had more branded searches than OtterBox among phone accessory brands in New Zealand. Anker had about 3,610 branded searches, while OtterBox had 2,350. Anker made up 25.3% of all phone accessory brand searches we track, and OtterBox accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, OtterBox appeared in all five answers and Anker in three. OtterBox was mentioned before Anker in three out of five answers.
Who do people search for more?
Anker, about 54% more searches than OtterBox
Who does AI mention more?
OtterBox, mentioned in every answer we collected
Who does AI recommend more?
OtterBox, named ahead of Anker in 3 of 5 answers
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Top phone accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OtterBox appeared in all five answers. Anker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OtterBox was listed before Anker in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about phone accessory brands
5 answers
Asked ChatGPT
“Which phone accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best phone accessory brands in New Zealand?”
Asked ChatGPT
“What's the best phone accessory brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best phone accessories”
Searched Google, AI Overview
“phone case brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anker or OtterBox more popular in search?
This chart shows how often people search Google for Anker and OtterBox by name. Each line represents a brand's share of searches for all seven phone accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for Anker, OtterBox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkin | Anker | OtterBox | UGREEN | Spigen | Cygnett | mophie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 20.1% | 21.8% | 8.6% | 7.2% | 6.8% | 6% |
| Nov 2025 | 31.8% | 20.9% | 19.1% | 8.6% | 6.3% | 6.9% | 6.3% |
| Dec 2025 | 36.9% | 17% | 17.4% | 8% | 5.7% | 8.6% | 6.3% |
| Jan 2026 | 31.7% | 21.4% | 17% | 9.3% | 6.5% | 8.3% | 5.8% |
| Feb 2026 | 29.2% | 26.4% | 16.1% | 8.9% | 6.4% | 8% | 5% |
| Mar 2026 | 24.6% | 32.1% | 17.8% | 9.3% | 5.5% | 6.1% | 4.6% |
| Apr 2026 | 29.7% | 27.6% | 14.1% | 9.3% | 5.4% | 7.9% | 6.1% |
| May 2026 | 31.8% | 22.2% | 16.9% | 11.2% | 5.2% | 7% | 5.7% |
| Jun 2026 | 32.1% | 23.1% | 17% | 10.2% | 5.2% | 7% | 5.3% |
| Jul 2026 | 30.3% | 27.4% | 15.5% | 10.5% | 4.5% | 6.6% | 5.3% |
| Aug 2026 | 31.2% | 26.1% | 14.3% | 12% | 4.3% | 6.8% | 5.4% |
| Sep 2026 | 30.3% | 25.3% | 16.5% | 9.6% | 7% | 6.4% | 5% |
How has the Anker and OtterBox comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Anker took it in November 2025, OtterBox took it in December 2025, Anker took it in January 2026.
- Across the 12 months ending September 2026, Anker’s share of searches among phone accessory brands in New Zealand moved from 20.1% to 25.3%, and its estimated monthly branded searches moved from 2.5K to 3.6K.
- Across the 12 months ending September 2026, OtterBox’s share of searches among phone accessory brands in New Zealand moved from 21.8% to 16.5%, and its estimated monthly branded searches moved from 2.7K to 2.4K.
How did search popularity change for New Zealand phone accessory brands in September 2026?
2 changes
In September 2026, OtterBox gained share of searches among phone accessory brands in New Zealand, from 14.3% to 16.5%.
In September 2026, Anker lost share of searches among phone accessory brands in New Zealand, from 26.1% to 25.3%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Anker’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anker
10 branded search terms
- anker
- anker cable
- anker case
- anker charger
- anker nano
- anker nebula
- anker power bank
- anker power station
- anker powerbank
- anker wireless charger
OtterBox
11 branded search terms
- otterbox
- otterbox box
- otterbox cable
- otterbox charger
- otterbox defender
- otterbox defender pro
- otterbox fre
- otterbox lifeproof case
- otterbox power bank
- otterbox screen protector
- otterbox symmetry
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