Brandwave

How popular isSpigen?

In September 2026, people searched for Spigen by name about 1,000 times in New Zealand, a 13.6% increase from the previous year. These searches made up 7% of all New Zealand phone accessory brand searches, placing Spigen fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about phone accessory brands, Spigen appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Spigen is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. BelkinShare of searches 30.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. AnkerShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OtterBoxShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. UGREENShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SpigenShare of searches 7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. Spigen is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. OtterBox2nd
  3. Anker3rd
  4. Belkin4th
  5. Cygnett5th
  6. UGREEN6th
  7. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which phone accessory brands compete with Spigen?

Spigen against phone accessory brands in New Zealand, by month

Share of searches by month for Belkin, Anker, OtterBox, UGREEN, Spigen, Cygnett, mophie. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerOtterBoxUGREENSpigenCygnettmophie
Oct 202529.6%20.1%21.8%8.6%7.2%6.8%6%
Nov 202531.8%20.9%19.1%8.6%6.3%6.9%6.3%
Dec 202536.9%17%17.4%8%5.7%8.6%6.3%
Jan 202631.7%21.4%17%9.3%6.5%8.3%5.8%
Feb 202629.2%26.4%16.1%8.9%6.4%8%5%
Mar 202624.6%32.1%17.8%9.3%5.5%6.1%4.6%
Apr 202629.7%27.6%14.1%9.3%5.4%7.9%6.1%
May 202631.8%22.2%16.9%11.2%5.2%7%5.7%
Jun 202632.1%23.1%17%10.2%5.2%7%5.3%
Jul 202630.3%27.4%15.5%10.5%4.5%6.6%5.3%
Aug 202631.2%26.1%14.3%12%4.3%6.8%5.4%
Sep 202630.3%25.3%16.5%9.6%7%6.4%5%

  1. 1.Belkin

    30.3%

    Held 1st. 4.3K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

  2. 2.Anker

    25.3%

    Held 2nd. 3.6K estimated branded searches, +1.7% vs prior month. Share -0.8 points.

  3. 3.OtterBox

    16.5%

    Held 3rd. 2.4K estimated branded searches, +21.1% vs prior month. Share +2.2 points.

  4. 4.UGREEN

    9.6%

    Held 4th. 1.4K estimated branded searches, -16% vs prior month. Share -2.4 points.

  5. 5.Spigen

    7%

    Moved from 7th to 5th. 1K estimated branded searches, +69.5% vs prior month. Share +2.7 points.

  6. 6.Cygnett

    6.4%

    Moved from 5th to 6th. 920 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.mophie

    5%

    Moved from 6th to 7th. 710 estimated branded searches, -2.7% vs prior month. Share -0.4 points.

Compare popularity between Spigen and its closest rivals

Every comparison with Spigen

6 comparisons

How has branded search demand for Spigen changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spigen in New Zealand rose from 880 to 1K.
  • Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand peaked at 7.2% in October 2025 and was lowest at 4.3% in August 2026.

How did search popularity change for New Zealand phone accessory brands in September 2026?

6 changes

  1. In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches.

  2. In September 2026, OtterBox gained share of searches among phone accessory brands in New Zealand, from 14.3% to 16.5%.

  3. In September 2026, UGREEN lost share of searches among phone accessory brands in New Zealand, from 12% to 9.6%.

  4. In September 2026, Belkin lost share of searches among phone accessory brands in New Zealand, from 31.2% to 30.3%.

  5. In September 2026, Anker lost share of searches among phone accessory brands in New Zealand, from 26.1% to 25.3%.

  6. Estimated monthly branded searches for Cygnett in New Zealand rose 10.8% over 12 measured months, from 830 to 920 in September 2026.

How are Spigen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spigen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spigen

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How the Brand Demand Index is measured

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